Inside the Johnson Publishing Company Archive

Archivist Steven Booth on one of the most massive records of Black culture in the 20th century

Black and white photograph of James Baldwin exiting brick apartment building

Author James Baldwin photographed leaving his home, 1961, G. Marshall Wilson. Johnson Publishing Company Archive, Getty Research Institute. Courtesy Ford Foundation, J. Paul Getty Trust, John D. and Catherine T. MacArthur Foundation, Andrew W. Mellon Foundation, and Smithsonian Institution.

Photo: G. Marshall Wilson/EBONY Collection

By Anya Ventura

Feb 17, 2022

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The Johnson Publishing Company (JPC) archive, a collection spanning more than four million photographic prints, slides, and negatives, currently takes up 2,500 linear feet in a temperature-controlled building in Chicago.

From the early 1940s to the present day, the JPC produced the iconic magazines Ebony and Jet, alongside other periodicals, radio programs, a television variety show, a fashion line, and a cosmetic brand. With the collection comprising about 5,200 individual magazine issues, the archive is one of the most comprehensive records of Black culture in the 20th century.

“It’s the brain of Black popular culture in the 20th century,” says LeRonn Brooks, associate curator of modern and contemporary collections at the Getty Research Institute (GRI). Brooks, a co-curator of the collection, had assessed the archive for possible acquisition in 2019, shortly after arriving at the GRI. “Its scale is unprecedented and representative of John and Eunice Johnson’s vision of representing a prideful and complex community despite the ills of racial segregation. It’s more than one can take in, in a month of sitting with it.”

Over the course of the last year, Getty archivist Steven D. Booth, who came to the JPC collection after working as one of the inaugural archivists at the Barack Obama Presidential Library, has begun the monumental task of organizing, inventorying, and cataloging the collection. Although the archive was purchased in 2019 by a consortium of five institutions—Smithsonian’s National Museum of African American History and Culture (NMAAHC), the Ford Foundation, Mellon Foundation, MacArthur Foundation, and Getty. The Smithsonian’s National Museum of African American History and Culture (NMAAHC) and the GRI share stewardship responsibilities, including collections care, archival processing, digitization, and ultimately, facilitating public access to the archive.

Color photograph of Steven Booth, smiling while sitting on a boulder wearing lime green eyeglass frames, a gray sweatshirt, and cutoff denim.

Steven Booth, archivist for the Johnson Publishing Company archive

Photo courtesy Steven Booth

Documenting the full spectrum of Black life

“The photographs, which illustrated the articles and stories, pretty much span any and all notable African Americans from the 1930s onward,” says Booth. He rattles off a few high-wattage names: Martin Luther King, Jr., Rosa Parks, Malcolm X, Harry Belafonte, Dorothy Dandridge, Jesse Jackson, Barack Obama. Founded in 1942 by John H. and Eunice W. Johnson, the JPC was the first media organization to address the lack of rich representation of Black people in popular media. According to Brooks, these magazines became fixtures in African American homes, their images affirming a sense of Black excellence and achievement despite serious social hurdles.

Black and white photograph of a shirtless Alvin Ailey wildly dancing with Carmen De Lavallade in striped costumes

Choreographer and activist Alvin Ailey in motion with dancer and actress Carmen De Lavallade, ca. 1950, Howard Morehead. Johnson Publishing Company Archive, Getty Research Institute. Courtesy Ford Foundation, J. Paul Getty Trust, John D. and Catherine T. MacArthur Foundation, Andrew W. Mellon Foundation, and Smithsonian Institution

Photo: Howard Morehead/ EBONY Collection

Equally important were the magazines’ unprecedented depictions of ordinary lives. “JPC did a really great job of documenting the vastness of the Black experience across the globe,” says Booth. “And while you have your prominent, well-known people, you also have everyday folks.” Along with photos of James Brown getting his hair done or Shirley Chisholm in a pillbox hat, readers found images of people graduating from high school, cheering at football games, attending church, or vacationing. In 1975 John H. Johnson wrote, “Few magazines dealt with blacks as human beings with human needs. Fewer magazines dealt with the whole spectrum of black life. It was, for example, rare for radio, newspapers, or magazines to take note of the fact that blacks fell in love, got married, and participated in organized community activities.”

Lerone Bennett smoking a pipe, sitting at a desk covered in papers, books, and desk supplies

Lerone Bennett, former senior editor at Ebony magazine, in his office at Johnson Publishing Company, 1973. National Archives and Record Administration

Photo: John H. White. Source: Wikimedia Commons

The collection isn’t just a photo archive, Booth says. It also documents the working practices of a pioneering company that was once the largest and most powerful Black-owned publisher in the United States. Johnson founded the company during segregation while working as an office clerk at an insurance company, using a $500 loan with his mother’s furniture as collateral. For Booth, the archive provides an intimate look into the editorial decisions made to capture and shape moments of Black life, both large and small.

Memory workers

For Booth, a Chicago native, the JPC always loomed large. “I remember JPC’s presence in the city because of its massive marquee on the headquarters building at 820 South Michigan Avenue,” he says. “It was different and cool and stylish. It was years later that I learned that the building is the first (and only) high-rise in Chicago designed by an African American architect, John Warren Moutoussamy.”

Row of buildings, each different heights, with a tree in the foreground framing the buildings

Johnson Publishing Company headquarters at 820 S. Michigan Avenue in Chicago, 1973. U.S. National Archives and Records Administration

Photo: John H. White. Public domain image courtesy of Wikimedia Commons

Booth became interested in archival work as an undergraduate at Morehouse College, where a music professor encouraged him to pursue a career in library science due to his interest in music history. Enrolling in a master’s program at Simmons College, he studied under Tywanna Whorley, the first Black archival educator in the country, who was dedicated to recruiting undergraduates from historically Black colleges and universities into the field. Booth’s internship, which would lead to his first job, involved cataloging the papers of a fellow Morehouse alum, Martin Luther King, Jr., at Boston University. In 2009 he started working for the National Archives in Washington D.C. By 2017, at the Obama library, Booth led the process of archiving the former president’s audiovisual collection—from Instagram slides to YouTube posts.

The objects Booth preserves range from official documents found in the archives of public figures like King and Obama to treasured family heirlooms—letters and diaries, a family Bible, an old dress, a concert flier, or even a text message. In addition to his role at Getty, Booth is a member of the Blackivists, a collective of Black memory workers dedicated to preserving Black cultural heritage. Knowing that the histories of marginalized people are underrepresented in big institutional archives, the Blackivists collaborate with communities to address these gaps in the record. To date, the collective has published informational how-tos about donating personal materials and documenting protest movements. In their most recent project, Diamond in the Back, the Blackivists are providing hands-on guidance, as well as funding, for communities to preserve their own stories. “The materials that are often kept by individuals, families, or communities—whether they are considered artifacts, objects, heirlooms, memorabilia, etc.—are no different from what mainstream collecting institutions such as Getty acquire and preserve,” says Booth.

When the JPC archive went up for sale after the company’s bankruptcy in 2019, many feared that such a rich repository would fall into private hands, and be inaccessible to both scholars and the general public alike. The potential loss of such an exceptional collection seemed to mirror the fates of other Black collections in the city. In response, Booth and a co-editor, fellow Blackivist Stacie Williams, produced the digital publication Loss/Capture, an exploration of the different Black archives in Chicago, such as the Center for Black Music Research, or the images by Black photojournalist John H. White from the 1970s DOCUMERICA project. As Booth and Williams write, Loss/Capture documents how Black history, so often threatened or undervalued, has always been creatively captured through music, memory, manuscripts, murals, and movements. As Black neighborhoods—and the histories and cultural traditions that exist within them—have been the subjects of violent erasure and neglect throughout American history, this type of preservation is crucial.

The GRI and NMAAHC want to ensure that the JPC archive is available to future generations. Booth is both organizing it for researchers and providing an opportunity for the general public to engage with the collection digitally. With a collection so massive, managed by multiple cultural institutions, he has had to invent the process as he goes along. He works with a team of 30 staffers, from both Getty and the Smithsonian, made up of administrators, archivists, curators, conservators, digitization specialists, and IT specialists. The work, he says, is collaborative and iterative—they are exploring machine learning technologies to help assign metadata to the images. With 15 percent of the collection still unidentified and unsorted, he is also developing an archival processing manual and a cataloging plan for the entirety of the collection. “We have left a lot of room for experimentation.”

Due to the great public interest in the collection, Booth and his team are processing and digitizing in intervals, making materials regularly accessible as they are completed. “There's just so much material that my first three months felt like sensory overload,” says Booth. “You grab a box, bring it back to the table, pull out a folder, go through the pictures, and you’re just like, ‘Oh my God, wow.’”

An X-ray of Muhammad Ali’s skull is by far Booth’s favorite item—because it’s so unexpected. He’s still trying to uncover the story behind it, and many more surprises most likely await. “I’m just excited for when everyone else will get to dig in and discover all the greatness that the collection has to offer.”

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