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Research Home
 Tools Art & Architecture Thesaurus Full Record Display
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Click the  icon to view the hierarchy. |
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advertising (communications (discipline), social sciences, ... Disciplines (hierarchy name)) |
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Note: Public presentation of or calling attention to a product, service, event, or idea, that is openly paid for by an identified entity. Media for advertising include print and online publications, posters, television, and other media.
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| Terms: |
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| advertising (preferred,C,U,LC,English-P,D,U,U)
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| 廣告 (傳播) (C,U,Chinese (traditional)-P,D,U,U)
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| guǎng gào (C,U,Chinese (transliterated Hanyu Pinyin)-P,UF,U,U)
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| guang gao (C,U,Chinese (transliterated Pinyin without tones)-P,UF,U,U)
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| kuang kao (C,U,Chinese (transliterated Wade-Giles)-P,UF,U,U)
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| adverteren (C,U,Dutch-P,D,U,U)
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| reclame maken (C,U,Dutch,UF,U,U)
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| reclame (C,U,Dutch,UF,U,U)
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| annonce (advertising) (C,U,French-P,D,U,N)
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| réclame (C,U,French,UF,U,N)
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| Anzeige (advertising) (C,U,German,AD,U,N)
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| Reklame (C,U,German,UF,U,N)
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| Werbung (C,U,German,UF,U,N)
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| avviso (C,U,Italian-P,D,U,N)
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| propaganda (C,U,Portuguese-P,D,U,SN)
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| anuncio (C,U,Spanish-P,D,U,N)
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| publicidad (C,U,Spanish,AD,U,U)
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| aviso (C,U,Spanish,UF,U,N)
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| annons (C,U,Swedish-P,D,U,N)
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| reklam (C,U,Swedish,UF,U,N)
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Facet/Hierarchy Code: K.KD |
Hierarchical Position:
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Activities Facet |
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.... Disciplines (hierarchy name) (G) |
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........ disciplines (concept) (G) |
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............ social sciences (G) |
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................ communications (discipline) (G) |
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.................... advertising (G) |
Additional Notes: |
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| Chinese (traditional) ..... 對商品、服務或行動理念進行非個人的宣傳，刊登廣告者自表身份並公開償付。 |
| Dutch ..... Publiekelijke presentatie van, of het vragen van aandacht voor, een product, dienst, evenement of idee, waarvoor betaald wordt door een zichtbare partij. De gebruikte media voor het adverteren, of reclame maken, bestaan zoal uit drukwerk, online reclame, posters, televisiespots en meerdere andere vormen. |
| Portuguese ..... Apresentação pública de ou chamando a atenção para um produto, serviço, evento ou ideia, que é abertamente pago por uma entidade identificada. A mídia para publicidade inclui publicações impressas e on-line, pôsteres, televisão e outras mídias. |
| Spanish ..... La presentación impersonal de bienes, servicios o ideas por medio de una acción, sabiendo que éstas son pagadas por una entidad identificada. |
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Related concepts: |
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| focuses on .... |
advertising art |
| .................. |
(commercial art, art genres, ... Associated Concepts (hierarchy name)) [300386707] |
| practiced/ studied by .... |
advertisers |
| ...................................... |
(<people in commerce and business>, <people by occupation>, ... People (hierarchy name)) [300252554] |
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Sources and Contributors: |
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| advertising............ |
[GCI Preferred, VP Preferred] |
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AATA database (2002-) 120210 checked 26 January 2012 |
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CDMARC Subjects: LCSH (1988-) |
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IFLA Glossary for Art Librarians (1984) |
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Kaufman, Essentials of Advertising (1980) 3, AmMktingAsoc def: any form of nonpersonal pres. of gds, servs or ideas for action, openly pd for by |
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Library of Congress Authorities online (2002-) sh 85001086 |
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Peterson's Guide to Graduate and Professional Programs (1967-) Vol. 3, 1876 |
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RIBA, Architectural Keywords (1982) |
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RILA, Subject Headings (1975-1990) |
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Webster's Third New International Dictionary (1961) 31 |
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Worcester Art Museum Library, List of subject headings, unpub. (1976) |
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