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ID: 300386707
Page Link: http://vocab.getty.edu/page/aat/300386707

 

Record Type: concept
advertising art (commercial art, art genres, ... Associated Concepts (hierarchy name))

 

Note: Art and design that focuses narrowly on the marketing of products and other sales, including typography, layout, packages, mailings, and other visual materials having to do primarily or exclusively with sales. It may include design for the Internet and social media.
 
Terms:
advertising art (preferred,C,U,English-P,D,U,N)
art, advertising (C,U,English,UF,U,U)
reclamekunst (C,U,Dutch-P,D,U,U)
arte publicitária (C,U,Portuguese-P,D,U)

Facet/Hierarchy Code:  B.BM

Hierarchical Position:

Hierarchy of Associated Concepts Facet
Associated Concepts Facet
Hierarchy of Associated Concepts (hierarchy name)
.... Associated Concepts (hierarchy name) (G)
Hierarchy of <concepts in the arts and humanities>
........ <concepts in the arts and humanities> (G)
Hierarchy of <genres in the visual arts>
............ <genres in the visual arts> (G)
Hierarchy of art genres
................ art genres (G)
Hierarchy of commercial art
.................... commercial art (G)
Hierarchy of advertising art
........................ advertising art (G)

Additional Notes:
Dutch ..... Kunst en ontwerp uitsluitend gericht op productmarketing en andere vormen van verkoop, inclusief typografie, lay-out, verpakkingen, mailings en andere visuele materialen die vooral of uitsluitend voor verkoopdoeleinden zijn gemaakt. Ook ontwerp voor het internet en sociale media kan hieronder vallen. 
Portuguese ..... Arte e design que se concentra estritamente no marketing de produtos e outras vendas, incluindo tipografia, layout, pacotes, correspondências e outros materiais visuais relacionados principalmente ou exclusivamente a vendas. Pode incluir design para a Internet e mídias sociais. 

Related concepts:
created by ....  advertising artists
..................  (<artists by medium or work type>, artists (visual artists), ... People (hierarchy name)) [300386181]
focus of ....  advertising
..............  (communications (discipline), social sciences, ... Disciplines (hierarchy name)) [300054347]

Sources and Contributors:
advertising art............  [VP Preferred]
.............................  Grove Art Online (2008-)
.............................  Hornung, Handbook of Early Advertising Art (1956)
.............................  Hymers and Sharpe, Technique and Practice of Advertising Art (1940)
.............................  Schlemmer, Handbook of Advertising Art Production (1990)
art, advertising............  [VP]
.............................  Getty Vocabulary Program rules
arte publicitária............  [CVAA-BR Preferred]
................................  CVAA-BR Consortium (2020-)
reclamekunst............  [RKD, AAT-Ned Preferred]
.......................  AAT-Ned (1994-)
.......................  UvA Talen
 
Subject: .....  [CVAA-BR, VP]
............  CVAA-BR Consortium (2020-)
 
Note:
English .......... [VP]
.......... Hymers and Sharpe, Technique and Practice of Advertising Art (1940)
Dutch .......... [RKD, AAT-Ned]
.......... AAT-Ned (1994-)
.......... UvA Talen
Portuguese .......... [CVAA-BR]
.......... CVAA-BR Consortium (2020-)

 

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