Although rightsholders and users are represented as two distinct groups in an intellectual property management relationship, cultural heritage organizations frequently find themselves in both roles simultaneously. Participants in museum licensing collectives such as AMICO or MDLC want to contribute their intellectual property to these organizations’ repertoires, as well as gain access to the collective materials in these repertoires for their own uses. Thus it behooves cultural organizations to understand both rightsholders’ and users’ issues, and the areas in which they are in agreement or at odds.