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About this evaluation:

As part of the preparation to produce a new Getty Center orientation film, an evaluation of the old version was conducted in January 2007. The previous orientation film was a ten-minute introduction to the Getty Center presenting brief overviews of the collections narrated by curators, and information about the site, gardens, and dining options. Two focus groups with a total of nineteen participants were convened to evaluate the effectiveness of the film and to gauge visitors' (and potential visitors') reactions to the content and its presentation as the new orientation film was being developed.

Key questions this study sought to answer were:

  • What should the Getty orientation film tell and show people?
  • How long should an orientation film should be?
  • What could be improved in the Getty Orientation film?



Getty Center Orientation Film Evaluation, 2007