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ID: 300224774
Page Link: http://vocab.getty.edu/page/aat/300224774

 

Record Type: concept
logotypes (<identifying markings and symbols>, <documents by function>, ... Visual and Verbal Communication (hierarchy name))

 

Note: Graphic images that are designed for ready recognition of a product, company, or organization and sometimes used as trademarks, and that are word- or letter-based, derived from the name. For those graphic images similarly used but more symbol- or picture-based, use "logos."
 
Terms:
logotypes (preferred,C,U,English-P,D,U,PN)
logotype (C,U,LC,English,AD,U,SN)
word-marks (C,U,English,UF,U,N)
標誌圖案 (C,U,Chinese (traditional)-P,D,U,U)
商標標誌 (C,U,Chinese (traditional),UF,U,U)
biāo zhì tú àn (C,U,Chinese (transliterated Hanyu Pinyin)-P,UF,U,U)
biao zhi tu an (C,U,Chinese (transliterated Pinyin without tones)-P,UF,U,U)
piao chih t'u an (C,U,Chinese (transliterated Wade-Giles)-P,UF,U,U)
woordmerken (C,U,Dutch-P,D,U,U)
woordmerk (C,U,Dutch,AD,U,U)
logotipos (C,U,Spanish-P,D,U,PN)
logotipo (C,U,Spanish,AD,U,SN)

Facet/Hierarchy Code:  V.VW

Hierarchical Position:

Hierarchy of Objects Facet
Objects Facet
Hierarchy of Visual and Verbal Communication (hierarchy name)
.... Visual and Verbal Communication (hierarchy name) (G)
Hierarchy of Information Forms (hierarchy name)
........ Information Forms (hierarchy name) (G)
Hierarchy of information forms (objects)
............ information forms (objects) (G)
Hierarchy of document genres
................ document genres (G)
Hierarchy of <documents by function>
.................... <documents by function> (G)
Hierarchy of <identifying markings and symbols>
........................ <identifying markings and symbols> (G)
Hierarchy of logotypes
............................ logotypes (G)

Additional Notes:
Chinese (traditional) ..... 讓人一眼即可辨識某產品、公司,或組織,有時用作商標的圖像,主要以取自該名稱的文字或字母構成。用途類似,但較以符號或圖案為主的圖像,則為「標誌」。 
Dutch ..... Wordt gebruikt voor grafische figuren die in hoofdzaak uit een woord of woorden bestaan die zijn afgeleid van de naam van het product, de firma of de organisatie waar ze voor staan. Ze zijn ontworpen om het betreffende product of de betreffende firma of organisatie snel te kunnen herkennen. Soms fungeert een woordmerk tevens als handelsmerk. Gebruik 'logo's' voor soortgelijke grafische figuren die in hoofdzaak uit een symbool of afbeelding bestaan.. 
Spanish ..... Úsese para aquellas imágenes gráficas que son diseñadas para el inmediato reconocimiento de la identidad de un producto, compañía u organización y agunas veces usadas como marcas registradas, y que llevan palabras o letras, derivadas de su nombre. Para aquellas imágenes gráficas de uso similar que contienen más bien símbolos o ilustraciones, use "logo". 

Sources and Contributors:
標誌圖案............  [AS-Academia Sinica Preferred]
...........  智慧藏百科全書網 August 31, 2012
商標標誌............  [AS-Academia Sinica]
...........  國家教育研究院-雙語詞彙、學術名詞暨辭書資訊網 28 July, 2014 August 31, 2012
biao zhi tu an............  [AS-Academia Sinica]
.............................  AS-Academia Sinica data (2014-)
biāo zhì tú àn............  [AS-Academia Sinica]
.............................  AS-Academia Sinica data (2014-)
logotipo............  [CDBP-SNPC Preferred]
.................  Diccionario de la Real Academia Española (2001)
.................  Martín, Diccionario Enciclopédico de las Artes e Industrias Gráficas (1981)
logotipos............  [CDBP-SNPC]
....................  Comité, Plural del término en singular
logotype............  [VP]
.................  CDMARC Subjects: LCSH (1988-) RT Trademarks
logotypes............  [VP Preferred]
....................  Kaufman, Essentials of Advertising (1980) 286, brand or trade name made into mark
....................  Meggs, History of Graphic Design (1983) 438, R "mobil" word. Otherwise uses logos.
....................  Personal Communication 59 Pentagram Dsign, NYC: word- or letter-based marks, sometimes called word-marks
....................  Random House Dictionary of the English Language (1987)
....................  Webster's Third New International Dictionary (1961) prefers for logos
piao chih t'u an............  [AS-Academia Sinica]
.............................  AS-Academia Sinica data (2014-)
woordmerk............  [RKD, AAT-Ned]
....................  AAT-Ned (1994-)
....................  Van Dale groot woordenboek (1994)
woordmerken............  [RKD, AAT-Ned Preferred]
.......................  AAT-Ned (1994-)
.......................  Van Dale groot woordenboek (1994)
word-marks............  [VP]
.......................  Personal Communication 5/92 Pentagram Design, NYC
 
Subject: .....  [AS-Academia Sinica, CDBP-SNPC, RKD, AAT-Ned, VP]
............  Random House Dictionary of the English Language (1987) shows slight preference over logotypes; logos
............  RIBA, Architectural Keywords (1982) logos; Symbols: graphic
............  Van Dale groot woordenboek (1994)
 
Note:
English .......... [VP]
.......... Legacy AAT data
Chinese (traditional) .......... [AS-Academia Sinica]
.......... AS-Academia Sinica data (2014-)
Dutch .......... [RKD, AAT-Ned]
.......... AAT-Ned (1994-)
.......... Van Dale groot woordenboek (1994)
Spanish .......... [CDBP-SNPC]
.......... TAA database (2000-)

 

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