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ID: 300213180
Page Link: http://vocab.getty.edu/page/aat/300213180

 

Record Type: concept
broadcast advertising (advertising functions, communication functions, ... Functions (hierarchy name))

 

Note: advertising via the broadcast media of radio or television.
 
Terms:
broadcast advertising (preferred,C,U,LC,English-P,D,U,U)
advertising, broadcast (C,U,English,UF,U,U)
廣播廣告 (C,U,Chinese (traditional)-P,D,U,U)
廣電媒體廣告 (C,U,Chinese (traditional),UF,U,U)
guǎng bō guǎng gào (C,U,Chinese (transliterated Hanyu Pinyin)-P,UF,U,U)
guang bo guang gao (C,U,Chinese (transliterated Pinyin without tones)-P,UF,U,U)
kuang po kuang kao (C,U,Chinese (transliterated Wade-Giles)-P,UF,U,U)
radio- en televisiereclame (C,U,Dutch-P,D,U,U)
publicidad por difusión (C,U,Spanish-P,D,U,U)

Facet/Hierarchy Code:  K.KG

Hierarchical Position:

Hierarchy of Activities Facet
Activities Facet
Hierarchy of Functions (hierarchy name)
.... Functions (hierarchy name) (G)
Hierarchy of functions (activities)
........ functions (activities) (G)
Hierarchy of <functions by general context>
............ <functions by general context> (G)
Hierarchy of communication functions
................ communication functions (G)
Hierarchy of advertising functions
.................... advertising functions (G)
Hierarchy of broadcast advertising
........................ broadcast advertising (G)

Additional Notes:
Chinese (traditional) ..... 藉由電台或電視的廣播媒體所播放的廣告。 
Dutch ..... Te gebruikent voor reclame via radio- of televisie-uitzendingen. 
Spanish ..... Úsese para anunciar, vía los medios de comunicación de radio o televisión. 

Sources and Contributors:
廣播廣告............  [AS-Academia Sinica Preferred]
...........  AS-Academia Sinica data (2014-)
廣電媒體廣告............  [AS-Academia Sinica]
.................  AS-Academia Sinica data (2014-)
advertising, broadcast............  [VP]
.........................................  Getty Vocabulary Program rules
broadcast advertising............  [VP Preferred]
......................................  CDMARC Subjects: LCSH (1988-)
guang bo guang gao............  [AS-Academia Sinica]
...................................  AS-Academia Sinica data (2014-)
guǎng bō guǎng gào............  [AS-Academia Sinica]
...................................  AS-Academia Sinica data (2014-)
kuang po kuang kao............  [AS-Academia Sinica]
...................................  AS-Academia Sinica data (2014-)
publicidad por difusión............  [CDBP-SNPC Preferred]
.........................................  Moles, Publicidad y Diseño (1999) 13
radio- en televisiereclame............  [RKD, AAT-Ned Preferred]
...............................................  AAT-Ned (1994-)
...............................................  Van Dale Engels-Nederlands (1989)
 
Subject: .....  [AS-Academia Sinica, CDBP-SNPC, RKD, AAT-Ned, VP]
............  Kaufman, Essentials of Advertising (1980) 136; broadcast; 276; print and broadcast advertising
............  Van Dale Engels-Nederlands (1989)
 
Note:
English .......... [VP]
.......... Legacy AAT data
Chinese (traditional) .......... [AS-Academia Sinica]
.......... AS-Academia Sinica data (2014-)
Dutch .......... [RKD, AAT-Ned]
.......... AAT-Ned (1994-)
.......... Van Dale Engels-Nederlands (1989)
Spanish .......... [CDBP-SNPC]
.......... TAA database (2000-)

 

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