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ID: 300266718
Page Link: http://vocab.getty.edu/page/aat/300266718

 

Record Type: concept
branding (<economic and financial functions>, <functions by general context>, ... Functions (hierarchy name))

 

Note: The promotion of consumer awareness of particular goods or services, often through merchandise packaging or trademarking.
 
Terms:
branding (preferred,C,U,English-P,D,U,U)
branding (marketing) (Dutch-P,D,U,U)
品牌化 (C,U,Chinese (traditional)-P,D,U,U)
品牌塑造 (C,U,Chinese (traditional),UF,U,U)
品牌行銷 (C,U,Chinese (traditional),UF,U,U)
pǐn pái huà (C,U,Chinese (transliterated Hanyu Pinyin)-P,UF,U,U)
pin pai hua (C,U,Chinese (transliterated Pinyin without tones)-P,UF,U,U)
p'in p'ai hua (C,U,Chinese (transliterated Wade-Giles)-P,UF,U,U)

Facet/Hierarchy Code:  K.KG

Hierarchical Position:

Hierarchy of Activities Facet
Activities Facet
Hierarchy of Functions (hierarchy name)
.... Functions (hierarchy name) (G)
Hierarchy of functions (activities)
........ functions (activities) (G)
Hierarchy of <functions by general context>
............ <functions by general context> (G)
Hierarchy of <economic and financial functions>
................ <economic and financial functions> (G)
Hierarchy of branding
.................... branding (G)

Additional Notes:
Chinese (traditional) ..... 向消費者推廣關於特定商品或服務的概念,通常以產品包裝或商標標示作為途徑。 
Dutch ..... Het promoten bij consumenten van bepaalde goederen of diensten, vaak door middel van de verpakking van de handelswaar of het handelsmerk. 

Sources and Contributors:
品牌化............  [AS-Academia Sinica Preferred]
...........  國家教育研究院-雙語詞彙、學術名詞暨辭書資訊網 28 July, 2014 June 8, 2012
品牌塑造............  [AS-Academia Sinica]
...........  TELDAP database (2009-)
品牌行銷............  [AS-Academia Sinica]
...........  TELDAP database (2009-)
branding ()............  [GCI Preferred, RKD, AAT-Ned Preferred, VP Preferred]
.......................  AAT-Ned (1994-)
.......................  AATA database (2002-) 121211 checked 26 January 2012
.......................  Encyclopedia Britannica Online (2002-) "marketing;" accessed 1 August 2007
.......................  Holstein, Emerging Markets, New York Times (2007)
.......................  Oxford English Dictionary Online (2002-) accessed 1 August 2007
pin pai hua............  [AS-Academia Sinica]
.......................  TELDAP database (2009-)
p'in p'ai hua............  [AS-Academia Sinica]
..........................  TELDAP database (2009-)
pǐn pái huà............  [AS-Academia Sinica]
.......................  TELDAP database (2009-)
 
Subject: .....  [AS-Academia Sinica, GCI, RKD, AAT-Ned, VP]
............  AATA database (2002-) 121211 checked 26 January 2012
............  Encyclopedia Britannica Online (2002-) "marketing;" accessed 1 August 2007
............  Oxford English Dictionary Online (2002-) accessed 1 August 2007
............  Van Dale Groot woordenboek van de Nederlandse taal (2009)
 
Note:
English .......... [VP]
.......... Encyclopedia Britannica Online (2002-) "marketing;" accessed 1 August 2007
.......... Oxford English Dictionary Online (2002-) accessed 1 August 2007
Chinese (traditional) .......... [AS-Academia Sinica]
.......... TELDAP database (2009-)
Dutch .......... [RKD, AAT-Ned]
.......... AAT-Ned (1994-)

 

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