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ID: 300028715
Page Link: http://vocab.getty.edu/page/aat/300028715

 

Record Type: concept
logos (devices (symbols), <identifying markings and symbols>, ... Visual and Verbal Communication (hierarchy name))

 

Note: Devices that are specifically symbol- or picture based, designed for ready recognition to identify a product, company, or organization and sometimes used as trademarks. For those graphic images similarly used but more word- or letter-based, see "logotypes." For devices in any form that specifically identify a person or object as belonging to a group or organization, sometimes denoting rank or office, see "insignia."
 
Terms:
logos (preferred,C,U,English-P,D,U,PN)
logos (Spanish-P,D,U,PN)
logo (C,U,English,AD,U,SN)
logo (Dutch,AD,U,U)
logo (Spanish,AD,U,SN)
logo's (C,U,Dutch-P,D,U,U)

Facet/Hierarchy Code:  V.VW

Hierarchical Position:

Hierarchy of Objects Facet
Objects Facet
Hierarchy of Visual and Verbal Communication (hierarchy name)
.... Visual and Verbal Communication (hierarchy name) (G)
Hierarchy of Information Forms (hierarchy name)
........ Information Forms (hierarchy name) (G)
Hierarchy of information forms (objects)
............ information forms (objects) (G)
Hierarchy of document genres
................ document genres (G)
Hierarchy of <documents by function>
.................... <documents by function> (G)
Hierarchy of <identifying markings and symbols>
........................ <identifying markings and symbols> (G)
Hierarchy of devices (symbols)
............................ devices (symbols) (G)
Hierarchy of logos
................................ logos (G)

Additional Notes:
Dutch ..... Grafische figuren die in hoofdzaak uit een symbool of een afbeelding bestaan en die zijn ontworpen om een product, firma of organisatie snel te kunnen herkennen. Soms fungeren logo's ook als handelsmerk. Gebruik 'woordmerken' voor soortgelijke grafische ontwerpen die in hoofdzaak uit een woord of woorden bestaan. Gebruik 'insignes' voor alle soorten middelen die aangeven dat een persoon of object tot een groep of organisatie behoort, en die soms ook een rang of functie aangeven. 
Spanish ..... Úsese para aquellas imágenes gráficas diseñadas para permitir el inmediato reconocimiento de la identidad de un producto, compañía u organización y a veces usadas como marca registrada, y que contienen símbolos o ilustraciones. Para aquellas imágenes gráficas de similar uso pero que contienen más bien palabras o letras, use "logotipo". 

Sources and Contributors:
logo............  [CDBP-SNPC Preferred, RKD, AAT-Ned, VP]
...........  AAT-Ned (1994-)
...........  Getty Vocabulary Program rules
...........  Moliner, Diccionario de uso del español (2004) II:212
...........  Van Dale groot woordenboek (1994)
logos............  [CDBP-SNPC, VP Preferred]
..............  Avery Index (1963-)
..............  Comité, Plural del término en singular
..............  HOW (1985-) passim, no logotypes
..............  Meggs, History of Graphic Design (1983) uses more often that logotypes
..............  Personal Communication 59 Pentagram Dsign, NYC: smybol marks, vs word-based marks which = logotypes
..............  Random House Dictionary of the English Language (1987) shows slight pref for this over logotypes
..............  RIBA, Architectural Keywords (1982)
..............  Webster's Third New International Dictionary (1961)
logo's............  [RKD, AAT-Ned Preferred, VP]
.................  AAT-Ned (1994-)
.................  Van Dale groot woordenboek (1994)
 
Subject: .....  [CDBP-SNPC, RKD, AAT-Ned, VP]
............  CDMARC Subjects: LCSH (1988-) BTsLettering; Type + t-foun. RTsNameplates of pubns; Trademarks; Logotype
............  Random House Dictionary of the English Language (1987) logotypes
............  RIBA, Architectural Keywords (1982) Symbols: graphic
............  Van Dale groot woordenboek (1994)
............  Webster's Third New International Dictionary (1961) preferred for logos; logotypes
 
Note:
English .......... [VP]
.......... Legacy AAT data
Dutch .......... [RKD, AAT-Ned]
.......... AAT-Ned (1994-)
.......... Van Dale groot woordenboek (1994)
Spanish .......... [CDBP-SNPC]
.......... TAA database (2000-)

 

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