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ID: 300212151
Page Link: http://vocab.getty.edu/page/aat/300212151

 

Record Type: concept
advertising cards (<declaratory and advertising artifacts>, <information artifacts by function>, ... Visual and Verbal Communication (hierarchy name))

 

Note: Cards distributed by merchants or manufacturers to advertise or promote their business or product; their use may have been as "premiums." For small printed sheets or cards bearing tradesmen's advertisements from the 17th through the 19th century, use "trade cards." For cards made later, bearing the name and address of a business concern and the name of its representative, and intended more for information than for advertising, use "business cards." For cards made later and issued primarily to be collected, with or without advertisements on them, use "collecting cards." For cards intended to be posted as public advertisements, use "posters" or its narrower terms.
 
Terms:
advertising cards (preferred,C,U,LC,English-P,D,U,PN)
advertising card (C,U,English,AD,U,SN)
cards, advertising (C,U,English,UF,U,N)
show cards (advertising cards) (C,U,English,UF,U,N)
showcards (advertising cards) (C,U,English,UF,U,N)
cards, show (advertising cards) (C,U,English,UF,U,N)
廣告卡 (C,U,Chinese (traditional)-P,D,U,U)
廣告卡片 (C,U,Chinese (traditional),UF,U,U)
guǎng gào kǎ (C,U,Chinese (transliterated Hanyu Pinyin)-P,UF,U,U)
guang gao ka (C,U,Chinese (transliterated Pinyin without tones)-P,UF,U,U)
kuang kao k'a (C,U,Chinese (transliterated Wade-Giles)-P,UF,U,U)
reclamekaarten (C,U,Dutch-P,D,U,U)
reclamekaart (C,U,Dutch,AD,U,U)
kaarten (reclame) (C,U,Dutch,UF,U,U)
carte publicitaire (C,U,French-P,AD,U,FSN)
tarjetas publicitarias (C,U,Spanish-P,D,U,PN)
tarjeta publicitaria (C,U,Spanish,AD,U,SN)
material publicitario (C,U,Spanish,UF,U,SN)

Facet/Hierarchy Code:  V.VW

Hierarchical Position:

Hierarchy of Objects Facet
Objects Facet
Hierarchy of Visual and Verbal Communication (hierarchy name)
.... Visual and Verbal Communication (hierarchy name) (G)
Hierarchy of Information Forms (hierarchy name)
........ Information Forms (hierarchy name) (G)
Hierarchy of information forms (objects)
............ information forms (objects) (G)
Hierarchy of information artifacts
................ information artifacts (G)
Hierarchy of <information artifacts by function>
.................... <information artifacts by function> (G)
Hierarchy of <declaratory and advertising artifacts>
........................ <declaratory and advertising artifacts> (G)
Hierarchy of advertising cards
............................ advertising cards (G)

Additional Notes:
Chinese (traditional) ..... 商人或製造商發送的卡片,用以宣傳產品或提昇公司知名度,有時候用作為贈品。十七至十九世紀期間印有店家廣告的小張印刷傳單或卡片,稱為「貿易卡」。其後出現的卡片,上面印有公司名稱與地址以及代表名字,目的為提供資訊多過廣告功能者,稱為「名片」。較晚出現,主要製作、發行以供收藏的卡片,不論上面有無廣告,則稱為「收藏卡」。用來郵寄做為大眾廣告用途的卡片,則用「廣告海報」或其更窄義的名稱。 
Dutch ..... Wordt gebruikt voor kaarten die door verkopers of fabrikanten worden verspreid om reclame te maken voor een product, soms als extraatje bij hun product. Voor kleine bedrukte bladen of kaarten met handelsadvertenties, gebruikt van de 17e tot en met de 19e eeuw, wordt 'handelskaarten' gebruikt. Voor later gemaakte kaarten, met de naam en het adres van een bedrijf en de naam van de vertegenwoordiger erop, die zijn bedoeld ter informatie en niet zozeer als advertentie wordt 'adreskaartjes' gebruikt. Voor latere kaarten die vooral uitgegeven zijn om te worden verzameld, met of zonder advertenties, gebruik 'verzamelkaarten'. Voor kaarten bestemd om te worden opgehangen als openbare advertentie, gebruik 'posters' of de specifiekere termen daarvan. 
Spanish ..... Úsese para tarjetas distribuidas por comerciantes o fabricantes para publicitar o promocionar su negocio o producto, a veces de alta calidad. Para pequeñas hojas impresas o tarjetas con avisos de comerciantes desde el siglo XVII hasta fines del siglo XIX, use "tarjeta comercial." Para tarjetas hechas posteriormente, con el nombre y la dirección de un negocio y el nombre de su representante y destinadas más para dar información que para hacer publicidad, use "tarjeta de negocio." Para tarjetas hechas posteriormente y originalmente para ser coleccionadas use "tarjeta de colección". Para tarjetas que intentan ser enviadas como avisos públicos, use "póster" o un término cercano. 

Related concepts:
distinguished from ....  business cards
..................................  (identifying cards, identifying artifacts, ... Visual and Verbal Communication (hierarchy name)) [300026767]
distinguished from ....  posters
..................................  (<declaratory and advertising artifacts>, <information artifacts by function>, ... Visual and Verbal Communication (hierarchy name)) [300027221]
distinguished from ....  trade cards
..................................  (<declaratory and advertising artifacts>, <information artifacts by function>, ... Visual and Verbal Communication (hierarchy name)) [300207616]
related to ....  collecting cards
..................  (cards (information artifacts), <information artifacts by physical form>, ... Visual and Verbal Communication (hierarchy name)) [300192646]
related to ....  premiums
..................  (<object genres by function>, object genres (object classifications), Object Genres (hierarchy name)) [300213328]

Sources and Contributors:
廣告卡............  [AS-Academia Sinica Preferred]
...........  AS-Academia Sinica data (2014-)
廣告卡片............  [AS-Academia Sinica]
...........  AS-Academia Sinica data (2014-)
advertising card............  [AASLH Preferred, CHIN / RCIP Preferred, VP]
.............................  AASLH data (2016-)
.............................  CHIN / RCIP translation (2016-)
.............................  Getty Vocabulary Program rules
.............................  Nomenclature database (2018-) http://nomenclature.info/nom/12851; scheme: Nomenclature-Objects
.............................  Nomenclature for Museum Cataloging / Nomenclature pour le catalogage translation project (2016-) 12851
advertising cards............  [VP Preferred]
................................  BHA Subject Headings (1985-) same UFs as LCSH
................................  CDMARC Subjects: LCSH (1988-)
................................  RILA, Subject Headings (1975-1990)
................................  Zinkham and Parker, Descriptive Terms for Graphic Materials (1986) Given away to advert or promo sometimes as premiums, usu w/seller or product name, picture.
cards, advertising............  [VP]
...................................  Getty Vocabulary Program rules
cards, show (advertising cards)............  [VP]
.....................................................  Getty Vocabulary Program rules
carte publicitaire............  [AASLH, CHIN / RCIP]
...................................  AASLH data (2016-)
...................................  CHIN / RCIP translation (2016-)
...................................  Nomenclature database (2018-) http://nomenclature.info/nom/12851; scheme: Nomenclature-Objects
...................................  Nomenclature for Museum Cataloging / Nomenclature pour le catalogage translation project (2016-) 12851
guang gao ka............  [AS-Academia Sinica]
.......................  AS-Academia Sinica data (2014-)
guǎng gào kǎ............  [AS-Academia Sinica]
.......................  AS-Academia Sinica data (2014-)
kaarten (reclame)............  [RKD, AAT-Ned]
................................  AAT-Ned (1994-)
................................  Van Dale groot woordenboek (1994)
kuang kao k'a............  [AS-Academia Sinica]
..........................  AS-Academia Sinica data (2014-)
material publicitario............  [CDBP-SNPC]
......................................  Guía del Coleccionista de Antigüedades (2001) 580
reclamekaart............  [RKD, AAT-Ned]
.......................  AAT-Ned (1994-)
.......................  Van Dale groot woordenboek (1994)
reclamekaarten............  [RKD, AAT-Ned Preferred]
.............................  AAT-Ned (1994-)
.............................  Van Dale groot woordenboek (1994)
show cards (advertising cards)............  [VP]
.....................................................  CDMARC Subjects: LCSH (1988-)
showcards (advertising cards)............  [VP]
..................................................  Getty Vocabulary Program rules
tarjeta publicitaria............  [CDBP-SNPC Preferred]
...................................  TAA database (2000-)
tarjetas publicitarias............  [CDBP-SNPC]
.........................................  TAA database (2000-)
 
Subject: .....  [AASLH, AS-Academia Sinica, CDBP-SNPC, CHIN / RCIP, RKD, AAT-Ned, VP]
............  AASLH data (2016-)
............  CDMARC Subjects: LCSH (1988-) business cards; tradesmen's cards
............  Chenhall, Revised Nomenclature (1988) card, show
............  CHIN / RCIP translation (2016-)
............  Nomenclature database (2018-) http://nomenclature.info/nom/12851; scheme: Nomenclature-Objects
............  Nomenclature for Museum Cataloging / Nomenclature pour le catalogage translation project (2016-)
............  Van Dale groot woordenboek (1994)
 
Note:
English .......... [VP]
.......... Zinkham and Parker, Descriptive Terms for Graphic Materials (1986)
Chinese (traditional) .......... [AS-Academia Sinica]
.......... AS-Academia Sinica data (2014-)
Dutch .......... [RKD, AAT-Ned]
.......... AAT-Ned (1994-)
.......... Van Dale groot woordenboek (1994)
Spanish .......... [CDBP-SNPC]
.......... TAA database (2000-)

 

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