|
Strategic planning is concerned with ensuring relevance in an organization's future. Strategy includes defining mission, objectives and values, exploring strengths and weaknesses, available resources and future environment, and identifying where the organization wants to be in one, five, and ten years. A comprehensive implementation plan informs and translates the strategy into the realities of the organizational structure, systems, policies, products, and operations.

By Jeanne M. Liedtka
(A) Case: Social Science Research Network abstract and ordering information
(B) Case: Social Science Research Network abstract and ordering information
(Links take you to publisher's website.)


By John C. Camillus
Full report (Link takes you to publisher's website.)


By Joanne Scheff and Philip Kotler
Harvard Business Online abstract and ordering information (Link takes you to publisher's website.)


Written by Ann Schneider
Full report


|
 |

|