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Organizational behavior is concerned with exploring the ways in which people, individuals, and groups act to build relationships and work effectively within organizational structures and cultures.
In 2004, the Getty Leadership Institute and National Arts Strategies co-hosted a convening entitled, Managing the Creative - Engaging New Audiences which brought together twenty-three leaders from the nonprofit arts and the for-profit creative sectors to discuss the similarities, differences, and potential intersections between the sectors in relation to effective management of creative processes.
Background Note
By Adrian Ellis
This paper was produced as a background note for the convening.
1. Introduction. The purpose of the meeting is to explore the extent to which nonprofit and for-profit cultural organizations—museums, orchestras, opera companies, theaters, dance companies on the one hand and the gamut of film, publishing, media, fashion, music, commercial theater, video and related enterprises on the other—have things to learn from one another with respect to both the effective management of creative processes and finding an audience or market for the fruits of their labors. This note suggests some lines of inquiry...  Full text (188 Kb).
Key Findings
By Jim Rosenberg
This paper summarizes key findings from the Managing the Creative - Engaging New Audiences convening.
In June 2004, the Getty Leadership Institute and National Arts Strategies brought together twenty-three leaders from the nonprofit arts and the for-profit creative sectors to discuss the similarities, differences, and potential intersections between the sectors. Our discussion was guided by the fundamental question, “Are there truly two separate creative sectors in the United States—a nonprofit arts sector and a for-profit entertainment sector—or is it more useful to consider one, national creative sector?” This is an especially compelling question to consider today, as both for-profit and nonprofit creative organizations search for ways to create the “elbow room” needed to take creative risks that renew both profits and artistic quality. The United States is in a period of tremendous cultural and policy change, some of which made our participants question whether 501(c)(3) nonprofit organizations as we know them today will exist in ten years. This convening was a first step towards greater collaboration across the two sectors to help ensure the most vibrant creative culture and continued financial success... Full text (245 Kb).
Responses to issues raised by the Managing the Creative - Engaging New Audiences convening:
Andrew Taylor's follow-up discussion, “Getty Roundtable Weblogs” from his blog, The Artful Manager.
By J. Richard Hackman
Book abstract and ordering information
(Link takes you to publisher's website.)
By Patrick M. Lencioni
Jossey-Bass abstract and ordering information
(Link takes you to publisher's website.)
By David L. Bradford and Allan R. Cohen
Book abstract and ordering information
(Link takes you to publisher's website.)
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