Students will imagine that they are an 18th-century marchand-mercier, or salesman, and will write a persuasive letter to sell a French bed, the Lit à la Polonaise, along with other bedroom furnishings, for a client.
1. Have students read and discuss the information below so they can understand the role of the
marchand-mercier in the creation of decorative arts in France in the 1700s.
Marchands-merciers were French dealer-decorators who employed artists to provide designs for furniture and decorative arts objects and then engaged various craftsmen to execute them for sale in shops. Marchands-merciers also arranged for the cleaning, repair, and alteration of objects for their customers. Marchands-merciers were known as "makers of nothing, sellers of everything."
Guild rules forbade these dealers from manufacturing anything themselves, so instead they became trendsetters, inventing specialized furniture forms, such as the Writing and Toilette Table, to tempt their wealthy clients. Marchands-merciers were also responsible for introducing many new fashions into France, including Japanese lacquer panels, which were cut out of imported Japanese boxes or screens and then fitted into French-designed furniture. Later, marchands-merciers developed the idea of fitting decorated porcelain plaques onto furniture.
2. Discuss the role of a marchand-mercier using the following questions:
What jobs today can you think of that are like the position of the marchand-mercier of the 1700s?
What would a marchand-mercier have to do to persuade clients to buy their merchandise?
3. Have the students write a three-paragraph persuasive letter to sell the Neoclassical-style Lit à la Polonaise. Remember that a marchand-mercier would sell not only a single object but also all of the furniture and items to decorate a whole room. The students' job is to write a letter convincing a client to buy the Lit à la Polonaise along with the furnishings for a whole room. Before students begin their writing, have a class discussion using the following questions:
Since one of the functions of a bedroom in 18th-century France was to receive guests, where will you place the bed in relation to the room?
What other furniture will accompany the bed?
What colors will you use in the room?
Will you change the colors of the bed? What colors would best suit your client?
What are some inventive ideas to help sway your client to buy the bed and other furnishings?
4. Have students begin by brainstorming a list of adjectives that they might use to describe the object. Have them incorporate those adjectives into their persuasive letter. Students can also search this Web site to learn more about other objects to include in their sales pitch.
Students will be assessed based on the completion of the assignment, their use of three paragraphs, and their inclusion of some of the adjectives created for the bed. Students will also be assessed on their ability to write persuasively to "sell" the bed and other furnishings.
Common Core Standards for English Language Arts
Key Ideas and Details
1. Read closely to determine what the text says explicitly and to make logical inferences from it; cite specific textual evidence when writing or speaking to support conclusions drawn from the text.
2. Determine central ideas or themes of a text and analyze their development; summarize the key supporting details and ideas.
Integration of Knowledge and Ideas
7. Integrate and evaluate content presented in diverse media and formats, including visually and quantitatively, as well as in words.
Text Types and Purposes
1. Write arguments to support claims in an analysis of substantive topics or texts, using valid reasoning and relevant and sufficient evidence.
Production and Distribution of Writing
4. Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
Research to Build and Present Knowledge
7. Conduct short as well as more sustained research projects based on focused questions, demonstrating understanding of the subject under investigation.
8. Gather relevant information from multiple print and digital sources, assess the credibility and accuracy of each source, and integrate the information while avoiding plagiarism.
SPEAKING AND LISTENING
Comprehension and Collaboration
1. Prepare for and participate effectively in a range of conversations and collaborations with diverse partners, building on others' ideas and expressing their own clearly and persuasively.
2. Integrate and evaluate information presented in diverse media and formats, including visually, quantitatively, and orally.
Conventions of Standard English
1. Demonstrate command of the conventions of standard English grammar and usage when writing or speaking.
Visual Arts Content Standards for California Public Schools
4.0 Aesthetic Valuing
Responding to, Analyzing, and Making Judgments About Works in the Visual Arts
4.2 Analyze the form (how a work of art looks) and content (what a work of art communicates) of works of art.
3.0 Historical and Cultural Context
Understanding the Historical Contributions and Cultural Dimensions of the Visual Arts
Diversity of the Visual Arts
3.2 Compare and contrast works of art from various periods, styles, and cultures and explain how those works reflect the society in which they were made.
English–Language Arts Content Standards for California Public Schools
1.0 Writing Strategies
1.2 Create multiple-paragraph expository compositions:
a. Engage the interest of the reader and state a clear purpose.
b. Develop the topic with supporting details and precise verbs, nouns, and adjectives to paint a visual image in the mind of the reader.
c. Conclude with a detailed summary linked to the purpose of the composition.
Research and Technology
1.4 Use organizational features of electronic text (e.g., bulletin boards, databases, keyword searches, e-mail addresses) to locate information.
Evaluation and Revision
1.6 Revise writing to improve the organization and consistency of ideas within and between paragraphs.
2.0 Writing Applications (Genres and Their Characteristics)
2.5 Write persuasive compositions:
a. State a clear position on a proposition or proposal.
b. Support the position with organized and relevant evidence.
c. Anticipate and address reader concerns and counterarguments.