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Re: ad agency lesson

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From: Carola Dunham (2carola_at_TeacherArtExchange)
Date: Sat Sep 20 2003 - 00:19:25 PDT

Hi Mike,

I really like the idea of exposing kids to propaganda. Your background is VERY valuable. Can't find the right answer without the right question being asked.

Do you have a lesson plan -- rough is okay -- or basic steps to spiral? -- that you could send me?

Do you have a copy of the breakdown worksheet -- rough is okay -- you could send me? Why reinvent the wheel when I can 'borrow' yours?

The ad agency exposure -- purpose and styles, etc. -- is the important element to this whole lesson since it gives meaning and purpose to the lesson. The real life hook.

I used to leave my TV on when at home. When I heard a commercial come on, I'd run,turn off the sound, sit in front if it, and watch the visuals. I was fascinated with how products were visually 'thrown' at you!

I teach 6th grade history and I like your idea for my inter-active history notebook. Propaganda, I'm sure, is as old as money. And all cultures -- even ancient ones -- must have it. Wouldn't the Greek statues of the perfect body be propaganda? Then compare and contrast to anorexic models of today? Effects on society? This is good stuff.

I like this..... I was just in Hennessey and Ingels - best architectural/art bookstore in LA. - Friday. They had some GREAT books on propaganda. Gets them critiquing too. Picking-things-apart skills -- nice to transfer to text to show that we should not be taking what we read in a history book as truth so quickly.

Hope I haven't rambled too much.

Thank you,
Carola

----- Original Message -----
From:
To: ArtsEdNet Talk
Sent: 9/19/03 12:43:23 PM
Subject: Re: ad agency lesson

Patty,
I am doing this type of thing right now with my 9th grade media arts students. I am teaching media literacy and ad design to them. We started by looking at various techniques that advertisers use to persuade. I used my on ad work and they love my war stories from my agency days. When I tell them all the tricks used in food photography and others "secrets" they are amazed. The whole point here is that they understand that what they see in an ad isn't really real.
     They then deconstruct several mag ads using a worksheet and have to reconceptualize the one they think is the worst. They are having a blast. Next week they will create their own product and begin final designs.

mike sacco
p.j. gelinas, jhs
setauket, ny --- 

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