This reminds me of an art unit that I've heard and seen the results of a few
times now. Sometimes this is combined with the business class. The students
have to think of a product and do the marketing, including advertising and
packaging. They have to look at all aspects of the product and the packaging
and advertising have to fit the product, eg. if it is a food product they
have to include a list of ingredients and use by date, etc. If this is done
in combination with the business class it goes further and includes pricing,
profit margins, etc.
Regards
Marian Staudt
-----Original Message-----
From: Judy Nagel [mailto:jdnag@elknet.net]
Sent: Sunday, 14 September 2003 3:00 AM
To: ArtsEdNet Talk
Subject: Re: ad agency lesson
FYI A million years ago when I taught HS art, I had the kids do an
advertising campaign. They had to select a product of their choosing and
name it. They were asked to package it and then advertise it with posters,
newspaper ads, etc. Of course in those days, computers were not available
for creative uses so everything was done by hand. It was fairly open ended
but the kids loved it. It was a final project and they were graded on
presentation and creativity.
Judy Nagel
Sax Arts & Crafts
jdnag@elknet.net
jnagel@saxarts.com
----- Original Message -----
From: Occasm@aol.com
To: ArtsEdNet Talk <mailto:artsednet@lists.pub.getty.edu>
Sent: Thursday, September 11, 2003 5:54 PM
Subject: Re: ad agency lesson
Jude,
I want to do a cooperative lesson with kids in groups of 4 taking on agency
roles and utlimately designing an ad or poster for a product. I'm not sure
if I should make up the product or have the class brainstorm with me and
come up with one.
Or I could have the groups all come up with a product, but my goal was to
play the client and have them present to me and the class.
