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<<If beauty is linked with hedonistic pleasure, as the Philosopher's Walk
considers, then perhaps the many students I have who love to go to
violent, scary movies, such as "Scream" and "I know what you did last
summer" consider seeing them to be "beautiful" experiences. >>
A while ago in Graduate school we were studying the Vance Packard "Hidden
Persuader's" and how advertisers have learned to use intense emotion to "get"
or "hook" the client. It doesn't always matter if the emotion matches but it
is the psysiological response that is important. Once study was about
adolescents and young adults and that scary movies created the same heightened
blood pressure and heart rate as sexual stimulation and thus a sense of
One has to only look at advertising today to see that advertisers still try to
evoke emotion through music, imagery, etc. and that the emotion does not
always fit the products. The end result must work or they would not keep
selling products using music from our favorite past hits or sentimental
stories that really have nothing to do with trucks or beer.