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Lesson Plans

a&e.o, lessons on female stereotypes

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elizabeth garber (egarber)
Tue, 25 Nov 1997 11:25:03 -0700

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>I agree that we would not want to perpetuate stereotypes. What Mr. Tavin
>suggests, a lesson on media stereotypes, appears as a lesson in a book
>edited by Terry Barrett, _Lessons for teaching art criticism_. The title of
>the lesson is "Criticizing Advertising: Women, Ads, and Art." The book was
>published by ERIC, 1994, and can be obtained from Indiana Univ, Social
>Studies Development Center, 2805 E. 105h St. Ste. 120, Bloomington, IN
>47405 (1.800.266.3815). There are a number of other criticism lessons in
>there that are useful, such as "Criticizing Television," "A Place-based
>Framework for criticizing art," "Understanding Graffiti Art," and more--20
>or 21 in all.
>Elizabeth Garber
>Date: Thu, 20 Nov 1997 01:10:16 -0600
>From: kmt127
>Subject: Re:Re: Studio Lesson on Female Stereotypes
>At 4*00 PM 11/19/97, David Zimmerman wrote:
>TThis sounds like a great unit! You didn't say how old the kids were, but
>an abstraction or metamorphoses drawing or painting comes to my mind for
>this subject. Example: You could slowly break down an image of a
>mother/child, like a Madonna, into a leather clad, buxom motorcycle pin-up
>or a 50's era housewife. The possibilities are endless! This could be done
>on a computer if you're equipped. If not, the students could use an image
>from history (which would involve them doing a bit of research into its
>origins) and one from a contemporary magazine. If you traced both, you
>could superimpose them and find common lines to use in the transformation.
>If you want to put a figure drawing emphasis on it, have them model for
>each other to get a variety of poses that could be used. This would make a
>cool painting!
>>Deb Rosenbaum
>>The Surgeon's Motto: "Never say 'oops!', always say 'there!'
>Although I appreciate your ideas, I wonder what the implications of your
>suggestions are. What type of critique is being offered by having students
>transform or metamorphasize a Madonna image into a leather clad, buxom
>motorcycle pin-up or a 50's era housewife? Unless an intensive, multi-vocal
>critique is offered and questions of the interpretation, audience, artists
>intentions, and possible subversive implications of this work are pursued,
>it could easily collapse back into the very thing the students are trying
>to problematize. It seems to me that Kruger and Holzer appropriated the
>language of advertising not to address a stereotypical person, but to
>address conflicts inherent in given definitions of the social reality
>through the process of signification.
>A manipulation of dominant media seems appropriate for a studio activity.
>This critique through manipulation could include deconstructing
>advertisements using the tools of mass media. Play them at their own game,
>like Kruger. When students change the image and text that accompanies ads (
>that display stereotypical, and derogatory images of women) they are
>removed and replaced from the seemingly natural position of dominant social
>directives, into the realm of commentary. This is a slippery area, since
>most advertisers appropriate the language of the critique back from the
>artist faster then it can cause agency, consider tee-shirts in the style of
>Kruger, and some of the controversial Benetton Advertisements.
>"We have discovered the coercions of the media; we must develop the means
>by which we would confront them." - Kruger, Barbara, in Kate Linkers, Love
>For Sale: The Words and Pictures of Barbara Kruger, (New York: Harry
>N.Abrams, 1990). p.87
>Kevin Michael Tavin Ph.D. Candidate
>Dept. of Art Education
>The Pennsylvania State University
>School of Visual Arts
>Elizabeth Garber, Ph.D. office phone: 520.621.9304
>Associate Professor of Art fax: 520.621.2955
>University of Arizona email: egarber
>Department of Art, PO 210002 home phone: 520.740.1529
>Tucson, AZ 85721.0002

Elizabeth Garber, Ph.D. office phone: 520.621.9304
Associate Professor of Art fax: 520.621.2955
University of Arizona email: egarber
Department of Art, PO 210002 home phone: 520.740.1529

Tucson, AZ 85721.0002

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