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Lesson Plans


Re: portfolios

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GTBlack
Fri, 7 Nov 1997 13:48:29 -0500 (EST)

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The best bet is to show them the target so they have a point of reference and
know what to aim at .... find a couple freelancers, tell them what you need
to show to your students, and ask if they have a portfolio they'd be willing
to show in class. Having an 'outside' source come in will provide external
validation that you are telling them the truth about the importance of having
a strong presentation. My experience is that freelancers are more likely to
have a portfolio of their best work on hand and ready to go. Artists who
work in a 9-5 job tend to slack since they don't have to recruit new clients
.... and exhibition artists seem to deal more with slides.

On a separate, but related note .... this summer I went to a few art
festivals and picked up every business card I could get. Last week our
computer graphics class critiqued them in preparation for creating business
cards of their own. Generally speaking, the majority received horrible
reviews. One of them wasn't even a card, but a photocopy of a card .... and
the copy was dirty and crooked. It's amazing that people with such strong
aesthetic sensibilities can be without a clue when it comes to the quality of
things other than their work.

I emphasize the concept of 'total presentation' .... You have to create
quality art and present it in a way in which it is enhanced and appears to be
of more value .... which includes nice portfolio, well-designed business
cards and letterhead, and correct spelling and grammar on correspondence.
The more impressive the total presentation, the more an artist can command
for their work.

Geoff Black
Orange County High School of the Arts
http://members.aol.com/OCHSAVA

>>I am looking for some tips in helping my students prepare really sharp
presentation portfolios. I know this group is surely going to inundate me
with fresh new ideas. So hit me with your best! : - )
Reatha<<


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