There are absolutely no computer graphics or digital tricks in the
film clip you are about to watch. Everything you see really happened
in real time exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually
very minor, didn't work. They would then have to set the whole thing
up again. The crew spent weeks shooting night and day. By the time it
was over, some people in the crew were ready to change professions.
The film took three months to complete. It is two minutes long. It
cost a reputed six million dollars to produce--including engineering.
However, this clip is fast becoming the most downloaded advertisement
in Internet history. Honda executives figure the ad will soon pay for
itself simply in "free viewings" (Honda isn't paying a dime to have
you watch this commercial!).
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation - including the estimated costs.
There are six and only six "hand-made" Honda Accords in the world.
To the horror of Honda engineers, the filmmakers disassembled two of
them to make the film.
Everything you see in the film (aside from the walls, floor, ramp,
and complete Honda Accord) are parts from those two hand-made cars.
The voiceover is Garrison Keillor. When the ad was shown to Honda
executives, they liked it and commented on how amazing computer
graphics have gotten.
They fell off their chairs when they found out there were no
graphics. It was for real!
Oh, and about those funky windshield wipers. On the new Accords, the
windshield wipers have water sensors and are designed to start doing
their thing automatically as soon as they become wet.