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"The pronunciation of "GIF" is specified in the GIF specification to be
"jif", as in "jiffy", rather then "gif", which most people seem to
prefer."(graphics/fileformats - faq/part1 by James D. Murray)
This seems a little strange because the "G" is from the word "Graphics" and
not "Jraphics". The only logic I can come up with here is that the GIF
format is a compressed image file format which allows for a "jiffy"
transmission of the smaller image file.
At any rate, after a couple years of using the pronunciation of "gif"
rather then "jif", I find I have peanut butter all over my face. Now I
have to face my students tomorrow morning and I am sure they are going to
have fun trying to give me a hard time about my mistake.