It's just like any other Web site devoted to a drug, really -- the home
page for Havidol features an attractive person smiling contentedly, a
link to prescribing information (including a chemical formula), and the
standard side effects spiel now familiar to anyone who's seen TV drug
commercials. The site itself even contains TV and print ads, a
self-assessment test to find out if Havidol is right for you, and
But look a bit closer. The drug is described as "the first and only
treatment" for dysphoric social attention consumption deficit anxiety
disorder, or DSACDAD -- termed "the #1 concern of contemporary life."
Side effects include "co-dependency with inanimate objects,"
"inter-species communication," and "terminal smile." In rare instances,
patients reported a sudden urge to change physicians.
In other words, neither the drug, nor the condition it treats, are real.
The Web site is the controversial creation of Australian artist