I have some old notes about Artist's statements;
purpose: to give viewer/potential buyer information about the artist or artwork
(as much as 30% of consumer's decision making about purchasing art is affected
by this statement)
Be creative and inventive
Write in the first person
Talk about the who, what when where and how
give your background
where you studied
why you chose this particular medium
why you love making art
what is the piece about--deeper meanings that might not be obvious
Be honest and passionate about yourself and what you say with your art
Use historic quotes that you relate to or validate your work
Mention well-known artists who have influenced you
List collectors who have purchased your work
Include shows and awards you have been involved with
Use press quotes
This is sort of disconnected, but should give you a starting place. Sid