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I was the creative director for an art calendar for a creative and performing
arts school for the passed 3 years. The first two years I did it gratis
because my Mom had been a teacher there and it was her concept. The calendar
served two purposes. It raised funds for art supplies for students who were
financally unable to afford, and it raised the exposure of the school and the
talent of its students to the public.
We used photographs of the student artwork and then scanned into computer. I
worked with a guy at the university from which I just graduated. He did most
of the work on the computer. I did most of the conception of the design.
Believe me it took MANY, MANY hours of working togther. The publication was
11x12" horizontal format, four color, with glossy black cover, one photo on
each page, and then vcarious photos on intro page. We submitted a grant
proposal to a local foundation for $5,000.00 the first year. And that is
because I got some of the pre-press work at half price. You can look to local
retail vendors, even Target, for funds and finacial support. We produced 500
the first year and 1000 this passed year. we spent approx. $9,000.00 this
year. So, you can see the calendars need to sell at a price that your public
will pay and one at which you can make a profit.
What I suggest is get some bids from local vendors, for graphics, printing
(know what you want, glossy or matte finish, one photo or two per page? how
many pages, how bound, shrink wrapped, pc. of cardboard for support inside),
pre-press work, graphic design (if you can't do it yourself). It is a lot to
manage and needs several months, a minimum of 4-5 months. You WILL have
glitches! Factor in time. Get all bids, signed with at least a 90 day
guarentee unless you change specifications.
Think about how you will market them. People are wonderful at saying they'll
sell them until the time comes around. Figure it out, wil l students sell,
local bookstores, etc?
Please feel free to send any more questions my way. If I can help I'd be more
than glad to. So many people have helped me out here on this Getty artsednet.
PS if you want me to send anyone a copy I will. Howver, I don't have them to
give away. They are $12.00. I'll have to find out about shipping costs.
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