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Lesson Plans

Art, Fine Arts, School Promo

[ Thread ][ Subject ][ Author ][ Date ]
Kathleen McCrea (kwmccrea)
Wed, 08 Jan 1997 22:29:21 -0600

To Ken and others on this topic,
Several years ago the Art Department in each high school here
was "a department". Gradually more and more schools, including my own,
have combined art, vocal and instrumental music, and drama. There are
pros and cons to this. But on the same thread we were discussing the
other day, there are now more areas where we are having to compete for
attention, funds, etc. within The Fine Arts Department. We have a
marvelous vocal music teacher who is an absolute go getter. I am
learning lots from him about promoting my own area. He is having the
elementary school students come over and perform with the high school
kids at some of their programs. Of course, their moms and dads come,
and when it's time to enroll in electives, I'll bet I know what they'll
One thing I decided to do was write up a Fine Arts Flier and
include all the areas in our department. I thought this would be good
to take to the Middle Schools and have available for parents and
community members. We plan to take the info and pictures from the flier
and put them on the net now that our school has a home page.
What ideas do you have for Sales and Marketing Techniques for
getting our programs out there! I've actually started spending my time
in the book stores reading stuff on marketing to get ideas. When I
visited a school in Omaha recently, one of their curriculum specialist
said that a part of their job description was recruiting 5th graders fro
summer workshops at the high school.
I think a lot of the DBAE ideas are in direct contradiction to
all this sales/promo/marketing stuff, but I know that you are right that
we are going to have to get better at all this to survive. Anybody have
any thoughts on the best way to go about this?
Kay McCrea
Wichita, Kansas