Color is considered one of the most useful and powerful design tools you have. People respond to differnet colors in different ways, and these responses take place on a subconscious, emotional level.
In our American culture black has long been associated with death, while white is believed to signify life and purity. In the Orient, however,white is the traditional color of mourning. In the United States, black has also come to suggest sophistication and formality. Americans generally associate trust an stability with the color blue, while Koreans have this reaction to pink and other pastel colors.
In the Western Culture:
Purple and gold are often associated with Royalty, wealth and opulence
Red, White and Blue reminiscent of te American flag, immediately convey notions of patriotism and, to some extent, conservatism.
Green has taken on a very strong connotation as the color representing ecology and concern for te environment, however, ir also conveys meanings associated with money and the suggestion "to go ahead" which is obivously dervied from traffic lights.
Colros represent holidays and seasons of the year.
The Fall foliage colors of Red, orange, yelloe, and brown are clearly expressive of Thanksgiving. Halloween: Orange and Black. Red and Green represent Christmas. Purple and Yellow and other pastels colors represent Easter.
Blue, Red, White and Grey= Stability, Power, Trustworthiness, Convervatism
Yellow, Brown, Orange, Green= Nature, earthiness, warmth
Red,Orange, yellow= more warmth
Blues and Aquas= water and cooliness
Primary colors (Red, Blue, Yellow)=Convey fun
