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The latest 2005 Newsletter from art-exchange.com is now available for your review at: http://www.art-exchange.com/art-exchange/newsletter/Feb05/SellArtSmart/sellartsmartfeb05.htm
 
This month's newsletter includes:
 
- our "Tip of the Month" on pricing your art
 
- a profile of Eileen O'Dell, an "external" art consultant
 
- "Self-Service Listing"
 
- Call for entries for art-exchange Exhibitions 2005, and call for submission to a museum under construction
 
 
Your privacy is important to art-exchange.com, inc., and we are committed to respecting your privacy at all times.  If you feel that you have received this newsletter in error and wish to be removed from our mailing list: Unsubscribe here http://65.64.8.64:82/UC000016NjI2Mzg1.HTML
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        <P align="center"><font face="Arial, Helvetica, sans-serif" size="1">Your privacy 
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        link</a> at the bottom of this email.</font> 
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                                  <tr> 
                                    <td valign="top">
<div align="center"> 
                                        <p><a href="http://www.art-exchange.com/art-exchange/Exhibitions/ex_land.htm"><br>
                                          <img src="http://www.art-exchange.com/newsletter/feb05/sellartsmart/exicon.gif" width="126" height="125" border="0"></a></p>
                                        <p> </p>
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                          </table></td>
                        <td width="423"><table width="94%"  border="0" align="center" cellpadding="2" cellspacing="6">
                            <tr> 
                              <td width="50%" valign="bottom"> <p class="examples"><font size="3" face="Arial, Helvetica, sans-serif"><a name="Top"></a><font size="4"><strong>CONTENTS</strong></font></font></p>
                                <p><font size="3" face="Arial, Helvetica, sans-serif">Exhibitions 
                                  2005 <br>
                                  <strong>Click Here</strong></font></p>
                                <p><font size="3" face="Arial, Helvetica, sans-serif">Art 
                                  Tip of the Month<br>
                                  <strong>Click Here</strong></font></p></td>
                              <td width="50%" valign="bottom"> <p ><font size="3" face="Arial, Helvetica, sans-serif">Self-Service 
                                  Listing<br>
                                  <strong>Click Here</strong></font></p>
                                <p ><font size="3" face="Arial, Helvetica, sans-serif">Letter 
                                  From Richard<br>
                                  <strong>Click Here</strong></font></p></td>
                            </tr>
                          </table>
                          <br> <table cellspacing=0 cellpadding=0  border=0>
                            <tbody>
                              <tr> 
                                <td width="423" valign=top> <table width="468"  border="0" cellpadding="6" cellspacing="0" bordercolor="#000000">
                                    <tr> 
                                      <td valign="top" bgcolor="#A0B4C5" > <p><strong><b><font size="4" face="Arial, Helvetica, sans-serif">Our 
                                          featured art consultant: Eileen O&#8217;Dell</font></b></strong></p>
                                        <table width="100%" border="0" cellspacing="0" cellpadding="5">
                                          <tr> 
                                            <td width="38%"  valign="middle"><font face="Arial, Helvetica, sans-serif"> <img src="http://www.art-exchange.com/newsletter/feb05/sellartsmart/odell.jpg" width="155" height="150"></font></td>
                                            <td width="62%" valign="top" > <p><font size="3" face="Arial, Helvetica, sans-serif">Many 
                                                of our artist customers remember 
                                                Eileen fondly. The bad news is 
                                                she has left our company after 
                                                many years of being a key contributor. 
                                                The GOOD news is she now works 
                                                down the street at an interior 
                                                design firm, and still places 
                                                all her art from the art-exchange 
                                                database. The bad news is we miss 
                                                seeing her every day. The GOOD 
                                                news is we have one more designer 
                                                &#8220;fan.&#8221;<br>
                                                </font> </p></td>
                                          </tr>
                                          <tr valign="top"> 
                                            <td colspan="2"> <p><font size="4" face="Arial, Helvetica, sans-serif"> 
                                                <strong>Eileen O&#8217;Dell</strong> 
                                                &#8212; one of the top art consultants 
                                                selecting art from art-exchange.</font><font face="Arial, Helvetica, sans-serif"> 
                                                </font></p></td>
                                          </tr>
                                        </table></td>
                                    </tr>
                                  </table>
                                  <p><font face="Arial, Helvetica, sans-serif"><strong><b><a name="exhibitions" id="exhibitions"></a></b></strong></font><br>
                                    <font face="Arial, Helvetica, sans-serif"><strong><font size="4"><em>Exhibitions 
                                    2005 still open for submissions of watercolor</em></font></strong><br>
                                    <br>
                                    From now until March 15, new customers who 
                                    sign up for Exhibitions receive credits for 
                                    <strong>five FREE listings!</strong> <br>
                                    <br>
                                    Just call <strong>Debby</strong> at <strong>(800) 
                                    647-6336 x 107</strong> to take advantage 
                                    of this special offer!</font></p>
                                  <p align="center" ><font face="Arial, Helvetica, sans-serif"><a href="#Top" class="leftinclude">Back 
                                    To Top</a></font></p>
                                  <table 
                              width=100%  border=0 cellpadding=0 cellspacing=0 bgcolor="#BBE3DB">
                                    <tbody>
                                      <tr> 
                                        <td width="436"  valign="top"> <p align="center"><br>
                                            <font color="#CC0000" size="5" face="Arial, Helvetica, sans-serif"><strong><u>START 
                                            SELLING FOR FREE</u></strong></font></p>
                                          <p align="center"><strong><font face="Arial, Helvetica, sans-serif"><a href="http://www.cafepress.com/cp/info/storeref.aspx?refby=cavalloart1">Click 
                                            here for more information.</a></font></strong></p></td>
                                      </tr>
                                    </tbody>
                                  </table>
                                  <br> <table width="468"  border="0" cellpadding="6" cellspacing="0" bordercolor="#000000">
                                    <tr> 
                                      <td valign="top" bgcolor="#B8BFE2"><font face="Arial, Helvetica, sans-serif"><strong><b><a name="tips" id="tips"></a>Art 
                                        Tip of the Month</b></strong><font
      size=1> <br>
                                        <strong><br>
                                        </strong></font></font><font size="1" face="Arial, Helvetica, sans-serif">Dear 
                                        Artist: In this section of our newsletter 
                                        we will offer business advice designed 
                                        to help you Sell More Art. If you have 
                                        suggestions, things that have worked for 
                                        you in the past, please share and we will 
                                        pass your thoughts along for others. This 
                                        is the place where you can help your fellow 
                                        artists. </font> <p><font face="Arial, Helvetica, sans-serif"><font color="#FFFFFF" size="5"><strong>Pricing 
                                          Art to Sell</strong></font> <br>
                                          <br>
                                          <em><strong>Retail pricing </strong>&#8212;</em> 
                                          Review works similar to yours (you can 
                                          find many at www.art-exchange.com) &#8212; 
                                          similar in media, size, and other characteristics 
                                          buyers use to classify your work. Review 
                                          the prices other artists have listed 
                                          for works in this group. Consider, also, 
                                          the duration you expect your work to 
                                          remain &#8220;for sale.&#8221; The lower 
                                          the price, the easier it is for a buyer 
                                          to choose your work from among other 
                                          suitable works.<br>
                                          <br>
                                          <strong> <em>Wholesale pricing</em> 
                                          <em>&#8212;</em></strong> We always 
                                          recommend a &#8220;spread&#8221; of 
                                          50 percent between wholesale and retail 
                                          prices. Example: if retail is set at 
                                          $1,000, a good wholesale price would 
                                          be $500. For more on why, see the <a href="http://www.art-exchange.com/art-exchange/newsletter/seller0904/sas-0904.htm">September 
                                          2004 edition of ArtNews.</a><br>
                                          <br>
                                          <em><strong> Ongoing review &#8212;</strong></em> 
                                          You should occasionally re-visit the 
                                          pricing, for several reasons. Similar 
                                          works may have sold, other sellers may 
                                          have changed their prices, and, of course, 
                                          new works are always coming online. 
                                          Perhaps once a year you should review 
                                          and adjust pricing, and consider adding 
                                          works you created that year.<br>
                                          <br>
                                          If your works are listed with us, just 
                                          call <strong>Debra</strong> at <strong>(800) 
                                          647-6336 ext. 105</strong> to revise 
                                          pricing or add new works.</font></p></td>
                                    </tr>
                                  </table>
                                  <div align="center"><br>
                                    <font color="#000000" face="Arial, Helvetica, sans-serif"><a href="#Top" class="leftinclude">Back 
                                    To Top</a></font> <br>
                                    <br>
                                  </div>
                                  <table width="468"  border="1" align="center" cellpadding="0" cellspacing="0" bordercolor="#003366" bgcolor="#FFFFFF">
                                    <tr> 
                                      <td valign="top"  > <p align="center"><font face="Arial, Helvetica, sans-serif"><br>
                                          <img src="http://www.art-exchange.com/newsletter/feb05/sellartsmart/solo.gif" width="350" height="414"></font></p>
                                        <blockquote> 
                                          <p><font size="2" face="Arial, Helvetica, sans-serif">Designed 
                                            to showcase artists who are not yet 
                                            represented by galleries, SOLO booth 
                                            space is attractively priced to prominently 
                                            position you among the 40,000 trade 
                                            and comsumer attendees to the world&#8217;s 
                                            largest art marketplace &#8212; <font size="3"><strong><br>
                                            <br>
                                            Artexpo New York &#8212; at the Jacob 
                                            K. Javits Convention Center, </strong></font></font><font size="3" face="Arial, Helvetica, sans-serif"><strong>March 
                                            3-6, 2005. </strong></font></p>
                                          <p><font size="2" face="Arial, Helvetica, sans-serif">Additional 
                                            booth space has been created to accommodate 
                                            the growing interest in SOLO. </font></p>
                                          <font size="2" face="Arial, Helvetica, sans-serif"> 
                                          <p>To inquire, call 1-888-608-5300 or 
                                            visit artexpos.com</p>
                                          </font> 
                                          <p></p>
                                        </blockquote></td>
                                    </tr>
                                  </table>
                                  <p align="left"><font color="#000000" face="Arial, Helvetica, sans-serif"><a name="self" id="self"></a></font><font color="#993333" size="5" face="Arial, Helvetica, sans-serif"><strong><em>Self-Service 
                                    Listing </em></strong></font> 
                                  <p align="left"><font size="3" face="Arial, Helvetica, sans-serif">Did 
                                    you know you can save money by taking advantage 
                                    of our self-service listing capability? <br>
                                    <br>
                                    If you believe you may be capable of navigating 
                                    our self-service listings, call <strong>Lisa</strong> 
                                    at <strong>(800) 647-6336, ext 124</strong> 
                                    to learn how.</font> 
                                  <p align="center"><font face="Arial, Helvetica, sans-serif"><a href="#Top" class="leftinclude">Back 
                                    To Top</a></font> <br>
                                    <br>
                                  <table width="468"  border="0" cellpadding="6" cellspacing="0" bordercolor="#000000">
                                    <tr> 
                                      <td valign="top" bgcolor="#B6E0D7" > <p><font face="Arial, Helvetica, sans-serif"><font color="#000000"><a name="letter" id="letter"></a><strong><em><font size="5">From 
                                          Richard Gipe</font></em></strong><br>
                                                     
                                          CEO of art-exchange</font><br>
                                          <br>
                                          <strong>Dear Artists: We have some exciting 
                                          news for some of you.</strong> <br>
                                          <br>
                                          First, the background. As you probably 
                                          know, our company is located in Hot 
                                          Springs National Park. The crown jewels 
                                          of the park and city are the eight fabulous 
                                          old bathhouses along &#8220;Bathhouse 
                                          Row&#8221; on Central Avenue here in 
                                          Hot Springs, just steps from our offices.</font></p>
                                        <p><font size="3" face="Arial, Helvetica, sans-serif">In 
                                          the 1980&#8217;s these historic buildings 
                                          were closed and fell into a state of 
                                          disrepair, becoming unusable for any 
                                          purpose. They were even on the &#8220;Endangered 
                                          National Monuments&#8221; list. Happily, 
                                          and thanks to some successful lobbying, 
                                          funds were appropriated to stabilize 
                                          and restore these structures, and after 
                                          two years of renovation, the bathhouses 
                                          are once again grand attractions.</font></p>
                                        <p><font size="3" face="Arial, Helvetica, sans-serif">Meanwhile, 
                                          some local businessmen have established 
                                          The Museum of Contemporary Art of Hot 
                                          Springs (MOCA) with the intention of 
                                          occupying the Lamar Bathhouse and converting 
                                          this beautiful restored building into 
                                          the home of the museum. </font></p>
                                        <p><font size="3" face="Arial, Helvetica, sans-serif"><strong>Here&#8217;s 
                                          the part that can help you directly: 
                                          art-exchange.com has been asked to assist 
                                          MOCA in locating works for its Permanent 
                                          Collection, and we have accepted the 
                                          challenge.</strong> The search is now 
                                          on for qualified artists to place works 
                                          in the museum.</font></p>
                                        <font size="3" face="Arial, Helvetica, sans-serif">As 
                                        you know, there are five key criteria 
                                        indicating elite status as an artist: 
                                        </font> <ul>
                                          <li><font size="3" face="Arial, Helvetica, sans-serif"> 
                                            Works in museum collections; </font> 
                                          <li><font size="3" face="Arial, Helvetica, sans-serif">Works 
                                            in important private collections; 
                                            </font> 
                                          <li><font size="3" face="Arial, Helvetica, sans-serif">Gallery/sales 
                                            support; </font> 
                                          <li><font size="3" face="Arial, Helvetica, sans-serif">Positive 
                                            critical peer reviews; </font> 
                                          <li><font size="3" face="Arial, Helvetica, sans-serif">Academic 
                                            studies and training underlying the 
                                            artist&#8217;s work.</font></li>
                                        </ul>
                                        <p><font size="3" face="Arial, Helvetica, sans-serif">We 
                                          would prefer placing works from artists 
                                          having met all five of these; however, 
                                          we will consider those who have met 
                                          criteria two through five. Any artist 
                                          having these qualifications and interested 
                                          in placing a work in the museum must 
                                          send us documentation indicating such 
                                          immediately. </font></p>
                                        <p><font size="3" face="Arial, Helvetica, sans-serif">We 
                                          are very excited about this project 
                                          and look forward to communicating with 
                                          as many of you as possible. Please submit 
                                          requests at ragipe@art-exchange.com. 
                                          Please pass this message to other qualified 
                                          artists, as well.</font></p>
                                        <p><font size="3" face="Arial, Helvetica, sans-serif">You 
                                          can read the related press release here.<br>
                                          </font> </p>
                                        <blockquote> 
                                          <p align="left" ><font face="Arial, Helvetica, sans-serif">Sincerely 
                                            yours,</font></p>
                                          <p align="left" ><font face="Arial, Helvetica, sans-serif">Richard 
                                            Gipe<br>
                                            CEO <br>
                                            art-exchange.com</font></p>
                                        </blockquote></td>
                                    </tr>
                                  </table>
                                  <p align="left"><font color="#993333" size="5" face="Arial, Helvetica, sans-serif"><strong><em>Warning:</em></strong></font> 
                                  <p align="left"><font size="3" face="Arial, Helvetica, sans-serif">Prices 
                                    are going up soon! Call <strong>Eric</strong> 
                                    at <strong>(800) 647-6336 ext. 108</strong> 
                                    to lock in current prices.</font> 
                                  <p align="center"><font face="Arial, Helvetica, sans-serif"><a href="#Top" class="leftinclude">Back 
                                    To Top</a></font></p>
                                  <hr width="468" noshade> <table width="98%"  border="0" align="center" cellpadding="3" cellspacing="0">
                                    <tr> 
                                      <td > <p><font face="Arial, Helvetica, sans-serif"><b>CONTACT 
                                          INFORMATION:</b></font></p>
                                        <blockquote> 
                                          <p style="line-height: 100%; margin-top: 0; margin-bottom: 0"><font color="#000000" face="Arial, Helvetica, sans-serif" size="2"><b>Art-Exchange.com</b></font></p>
                                          <p style="line-height: 100%; margin-top: 0; margin-bottom: 0"><font face="Arial, Helvetica, sans-serif" size="2">Home 
                                            Office:<br>
                                            804 Central Ave. Hot Springs, AR 71901</font></p>
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