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From: "SellArtSmart" <info@art-exchange.com>
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The latest 2005 Newsletter from art-exchange.com is now available for your review at: http://www.art-exchange.com/art-exchange/newsletter/Feb05/SellArtSmart/sellartsmartfeb05.htm
This month's newsletter includes:
- our "Tip of the Month" on pricing your art
- a profile of Eileen O'Dell, an "external" art consultant
- "Self-Service Listing"
- Call for entries for art-exchange Exhibitions 2005, and call for submission to a museum under construction
Your privacy is important to art-exchange.com, inc., and we are committed to respecting your privacy at all times. If you feel that you have received this newsletter in error and wish to be removed from our mailing list: Unsubscribe here http://65.64.8.64:82/UC000016NjI2Mzg1.HTML
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is very important to Art-Exchange.com Inc., and we are committed to respecting
your privacy at all times. If you feel that you have received this newsletter
in error and wish to be removed from our database, please follow the <a href="#unsubscribe">unsubscribe
link</a> at the bottom of this email.</font>
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<td width="599" valign=top bgcolor="#9999CC"> <div align="center"><img src="http://www.art-exchange.com/newsletter/feb05/sellartsmart/header.gif" width="615" height="107"></div></td>
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<td valign=top bgcolor="#9999CC"> <div align="center"><img height=16
src="http://www.art-exchange.com/newsletter/feb05/sellartsmart/topbar.gif"
width=617></div></td>
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<tbody>
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<td width=130 bgcolor="#FFFFFF"> <table width="100%" border="0" cellpadding="0" cellspacing="0" bgcolor="#FFFFFF">
<tr>
<td valign="top"> <table width="128" border="0" align="center" cellpadding="0" cellspacing="0">
<tr>
<td valign="top">
<div align="center">
<p><a href="http://www.art-exchange.com/art-exchange/Exhibitions/ex_land.htm"><br>
<img src="http://www.art-exchange.com/newsletter/feb05/sellartsmart/exicon.gif" width="126" height="125" border="0"></a></p>
<p> </p>
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<td width="423"><table width="94%" border="0" align="center" cellpadding="2" cellspacing="6">
<tr>
<td width="50%" valign="bottom"> <p class="examples"><font size="3" face="Arial, Helvetica, sans-serif"><a name="Top"></a><font size="4"><strong>CONTENTS</strong></font></font></p>
<p><font size="3" face="Arial, Helvetica, sans-serif">Exhibitions
2005 <br>
<strong>Click Here</strong></font></p>
<p><font size="3" face="Arial, Helvetica, sans-serif">Art
Tip of the Month<br>
<strong>Click Here</strong></font></p></td>
<td width="50%" valign="bottom"> <p ><font size="3" face="Arial, Helvetica, sans-serif">Self-Service
Listing<br>
<strong>Click Here</strong></font></p>
<p ><font size="3" face="Arial, Helvetica, sans-serif">Letter
From Richard<br>
<strong>Click Here</strong></font></p></td>
</tr>
</table>
<br> <table cellspacing=0 cellpadding=0 border=0>
<tbody>
<tr>
<td width="423" valign=top> <table width="468" border="0" cellpadding="6" cellspacing="0" bordercolor="#000000">
<tr>
<td valign="top" bgcolor="#A0B4C5" > <p><strong><b><font size="4" face="Arial, Helvetica, sans-serif">Our
featured art consultant: Eileen O’Dell</font></b></strong></p>
<table width="100%" border="0" cellspacing="0" cellpadding="5">
<tr>
<td width="38%" valign="middle"><font face="Arial, Helvetica, sans-serif"> <img src="http://www.art-exchange.com/newsletter/feb05/sellartsmart/odell.jpg" width="155" height="150"></font></td>
<td width="62%" valign="top" > <p><font size="3" face="Arial, Helvetica, sans-serif">Many
of our artist customers remember
Eileen fondly. The bad news is
she has left our company after
many years of being a key contributor.
The GOOD news is she now works
down the street at an interior
design firm, and still places
all her art from the art-exchange
database. The bad news is we miss
seeing her every day. The GOOD
news is we have one more designer
“fan.”<br>
</font> </p></td>
</tr>
<tr valign="top">
<td colspan="2"> <p><font size="4" face="Arial, Helvetica, sans-serif">
<strong>Eileen O’Dell</strong>
— one of the top art consultants
selecting art from art-exchange.</font><font face="Arial, Helvetica, sans-serif">
</font></p></td>
</tr>
</table></td>
</tr>
</table>
<p><font face="Arial, Helvetica, sans-serif"><strong><b><a name="exhibitions" id="exhibitions"></a></b></strong></font><br>
<font face="Arial, Helvetica, sans-serif"><strong><font size="4"><em>Exhibitions
2005 still open for submissions of watercolor</em></font></strong><br>
<br>
From now until March 15, new customers who
sign up for Exhibitions receive credits for
<strong>five FREE listings!</strong> <br>
<br>
Just call <strong>Debby</strong> at <strong>(800)
647-6336 x 107</strong> to take advantage
of this special offer!</font></p>
<p align="center" ><font face="Arial, Helvetica, sans-serif"><a href="#Top" class="leftinclude">Back
To Top</a></font></p>
<table
width=100% border=0 cellpadding=0 cellspacing=0 bgcolor="#BBE3DB">
<tbody>
<tr>
<td width="436" valign="top"> <p align="center"><br>
<font color="#CC0000" size="5" face="Arial, Helvetica, sans-serif"><strong><u>START
SELLING FOR FREE</u></strong></font></p>
<p align="center"><strong><font face="Arial, Helvetica, sans-serif"><a href="http://www.cafepress.com/cp/info/storeref.aspx?refby=cavalloart1">Click
here for more information.</a></font></strong></p></td>
</tr>
</tbody>
</table>
<br> <table width="468" border="0" cellpadding="6" cellspacing="0" bordercolor="#000000">
<tr>
<td valign="top" bgcolor="#B8BFE2"><font face="Arial, Helvetica, sans-serif"><strong><b><a name="tips" id="tips"></a>Art
Tip of the Month</b></strong><font
size=1> <br>
<strong><br>
</strong></font></font><font size="1" face="Arial, Helvetica, sans-serif">Dear
Artist: In this section of our newsletter
we will offer business advice designed
to help you Sell More Art. If you have
suggestions, things that have worked for
you in the past, please share and we will
pass your thoughts along for others. This
is the place where you can help your fellow
artists. </font> <p><font face="Arial, Helvetica, sans-serif"><font color="#FFFFFF" size="5"><strong>Pricing
Art to Sell</strong></font> <br>
<br>
<em><strong>Retail pricing </strong>—</em>
Review works similar to yours (you can
find many at www.art-exchange.com) —
similar in media, size, and other characteristics
buyers use to classify your work. Review
the prices other artists have listed
for works in this group. Consider, also,
the duration you expect your work to
remain “for sale.” The lower
the price, the easier it is for a buyer
to choose your work from among other
suitable works.<br>
<br>
<strong> <em>Wholesale pricing</em>
<em>—</em></strong> We always
recommend a “spread” of
50 percent between wholesale and retail
prices. Example: if retail is set at
$1,000, a good wholesale price would
be $500. For more on why, see the <a href="http://www.art-exchange.com/art-exchange/newsletter/seller0904/sas-0904.htm">September
2004 edition of ArtNews.</a><br>
<br>
<em><strong> Ongoing review —</strong></em>
You should occasionally re-visit the
pricing, for several reasons. Similar
works may have sold, other sellers may
have changed their prices, and, of course,
new works are always coming online.
Perhaps once a year you should review
and adjust pricing, and consider adding
works you created that year.<br>
<br>
If your works are listed with us, just
call <strong>Debra</strong> at <strong>(800)
647-6336 ext. 105</strong> to revise
pricing or add new works.</font></p></td>
</tr>
</table>
<div align="center"><br>
<font color="#000000" face="Arial, Helvetica, sans-serif"><a href="#Top" class="leftinclude">Back
To Top</a></font> <br>
<br>
</div>
<table width="468" border="1" align="center" cellpadding="0" cellspacing="0" bordercolor="#003366" bgcolor="#FFFFFF">
<tr>
<td valign="top" > <p align="center"><font face="Arial, Helvetica, sans-serif"><br>
<img src="http://www.art-exchange.com/newsletter/feb05/sellartsmart/solo.gif" width="350" height="414"></font></p>
<blockquote>
<p><font size="2" face="Arial, Helvetica, sans-serif">Designed
to showcase artists who are not yet
represented by galleries, SOLO booth
space is attractively priced to prominently
position you among the 40,000 trade
and comsumer attendees to the world’s
largest art marketplace — <font size="3"><strong><br>
<br>
Artexpo New York — at the Jacob
K. Javits Convention Center, </strong></font></font><font size="3" face="Arial, Helvetica, sans-serif"><strong>March
3-6, 2005. </strong></font></p>
<p><font size="2" face="Arial, Helvetica, sans-serif">Additional
booth space has been created to accommodate
the growing interest in SOLO. </font></p>
<font size="2" face="Arial, Helvetica, sans-serif">
<p>To inquire, call 1-888-608-5300 or
visit artexpos.com</p>
</font>
<p></p>
</blockquote></td>
</tr>
</table>
<p align="left"><font color="#000000" face="Arial, Helvetica, sans-serif"><a name="self" id="self"></a></font><font color="#993333" size="5" face="Arial, Helvetica, sans-serif"><strong><em>Self-Service
Listing </em></strong></font>
<p align="left"><font size="3" face="Arial, Helvetica, sans-serif">Did
you know you can save money by taking advantage
of our self-service listing capability? <br>
<br>
If you believe you may be capable of navigating
our self-service listings, call <strong>Lisa</strong>
at <strong>(800) 647-6336, ext 124</strong>
to learn how.</font>
<p align="center"><font face="Arial, Helvetica, sans-serif"><a href="#Top" class="leftinclude">Back
To Top</a></font> <br>
<br>
<table width="468" border="0" cellpadding="6" cellspacing="0" bordercolor="#000000">
<tr>
<td valign="top" bgcolor="#B6E0D7" > <p><font face="Arial, Helvetica, sans-serif"><font color="#000000"><a name="letter" id="letter"></a><strong><em><font size="5">From
Richard Gipe</font></em></strong><br>
CEO of art-exchange</font><br>
<br>
<strong>Dear Artists: We have some exciting
news for some of you.</strong> <br>
<br>
First, the background. As you probably
know, our company is located in Hot
Springs National Park. The crown jewels
of the park and city are the eight fabulous
old bathhouses along “Bathhouse
Row” on Central Avenue here in
Hot Springs, just steps from our offices.</font></p>
<p><font size="3" face="Arial, Helvetica, sans-serif">In
the 1980’s these historic buildings
were closed and fell into a state of
disrepair, becoming unusable for any
purpose. They were even on the “Endangered
National Monuments” list. Happily,
and thanks to some successful lobbying,
funds were appropriated to stabilize
and restore these structures, and after
two years of renovation, the bathhouses
are once again grand attractions.</font></p>
<p><font size="3" face="Arial, Helvetica, sans-serif">Meanwhile,
some local businessmen have established
The Museum of Contemporary Art of Hot
Springs (MOCA) with the intention of
occupying the Lamar Bathhouse and converting
this beautiful restored building into
the home of the museum. </font></p>
<p><font size="3" face="Arial, Helvetica, sans-serif"><strong>Here’s
the part that can help you directly:
art-exchange.com has been asked to assist
MOCA in locating works for its Permanent
Collection, and we have accepted the
challenge.</strong> The search is now
on for qualified artists to place works
in the museum.</font></p>
<font size="3" face="Arial, Helvetica, sans-serif">As
you know, there are five key criteria
indicating elite status as an artist:
</font> <ul>
<li><font size="3" face="Arial, Helvetica, sans-serif">
Works in museum collections; </font>
<li><font size="3" face="Arial, Helvetica, sans-serif">Works
in important private collections;
</font>
<li><font size="3" face="Arial, Helvetica, sans-serif">Gallery/sales
support; </font>
<li><font size="3" face="Arial, Helvetica, sans-serif">Positive
critical peer reviews; </font>
<li><font size="3" face="Arial, Helvetica, sans-serif">Academic
studies and training underlying the
artist’s work.</font></li>
</ul>
<p><font size="3" face="Arial, Helvetica, sans-serif">We
would prefer placing works from artists
having met all five of these; however,
we will consider those who have met
criteria two through five. Any artist
having these qualifications and interested
in placing a work in the museum must
send us documentation indicating such
immediately. </font></p>
<p><font size="3" face="Arial, Helvetica, sans-serif">We
are very excited about this project
and look forward to communicating with
as many of you as possible. Please submit
requests at ragipe@art-exchange.com.
Please pass this message to other qualified
artists, as well.</font></p>
<p><font size="3" face="Arial, Helvetica, sans-serif">You
can read the related press release here.<br>
</font> </p>
<blockquote>
<p align="left" ><font face="Arial, Helvetica, sans-serif">Sincerely
yours,</font></p>
<p align="left" ><font face="Arial, Helvetica, sans-serif">Richard
Gipe<br>
CEO <br>
art-exchange.com</font></p>
</blockquote></td>
</tr>
</table>
<p align="left"><font color="#993333" size="5" face="Arial, Helvetica, sans-serif"><strong><em>Warning:</em></strong></font>
<p align="left"><font size="3" face="Arial, Helvetica, sans-serif">Prices
are going up soon! Call <strong>Eric</strong>
at <strong>(800) 647-6336 ext. 108</strong>
to lock in current prices.</font>
<p align="center"><font face="Arial, Helvetica, sans-serif"><a href="#Top" class="leftinclude">Back
To Top</a></font></p>
<hr width="468" noshade> <table width="98%" border="0" align="center" cellpadding="3" cellspacing="0">
<tr>
<td > <p><font face="Arial, Helvetica, sans-serif"><b>CONTACT
INFORMATION:</b></font></p>
<blockquote>
<p style="line-height: 100%; margin-top: 0; margin-bottom: 0"><font color="#000000" face="Arial, Helvetica, sans-serif" size="2"><b>Art-Exchange.com</b></font></p>
<p style="line-height: 100%; margin-top: 0; margin-bottom: 0"><font face="Arial, Helvetica, sans-serif" size="2">Home
Office:<br>
804 Central Ave. Hot Springs, AR 71901</font></p>
<p style="line-height: 100%; margin-top: 0; margin-bottom: 0"> </p>
<p style="line-height: 100%; margin-top: 0; margin-bottom: 0"><font face="Arial, Helvetica, sans-serif" size="2"><b>General
Inquiries:</b> <a href="mailto:info@Art-Exchange.com"><br>
info@Art-Exchange.com</a></font></p>
<p style="line-height: 100%; margin-top: 0; margin-bottom: 0"><font face="Arial, Helvetica, sans-serif" size="2"><b>Sales
Inquiries:</b> <a href="mailto:ragipe@Art-Exchange.com"><br>
ragipe@Art-Exchange.com</a></font></p>
<p style="line-height: 100%; margin-top: 0; margin-bottom: 0"><font face="Arial, Helvetica, sans-serif" size="2"><b>Technical
Inquiries:</b> <a href="mailto:admin@Art-Exchange.com"><br>
admin@Art-Exchange.com</a></font></p>
<p style="line-height: 100%; margin-top: 0; margin-bottom: 0"><font face="Arial, Helvetica, sans-serif" size="2"><a name="unsubscribe"></a>Want
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