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Cool deal! I was just at my Aunt Ida's. She has stacks of old magazines and
the striking images of stereotypes of the 50s just jump out of those pages.
Maybe you could use older advertising to help remove any interference with
On 19 November, Jennifer Kale wrote:
I am developing a lesson plan concerning the issue "The stereotypes
that society places on women." My main idea is to have students become
more knowledgable about stereotypes and the negative effects that they
place on certain groups, particularly women, also to have students be
able to recognize stereotypes.
I have three main points to my lesson:
1. The denotative and conotative aspects.
2. Stereotypes are not natural or inevitable; rather they
are . socially constructed,
3. Three elements of a stereotype
a. Fragmentation- defines whole group by one small aspect
b. Objectification- places group outside of what
c. Name Substitution- femme fatal, house wife, babe, dumb
I plan on using the artworks of Barbara Kruger and Cindy Sherman to
show typical stereotypical settings that women are placed in. I plan on
showing slides and then having a discussion of 1.stereotypes and their
negative effects 2.How advertising stereotypes women. I want the
students to see how the works are both metaphors and symbols to how
society views women.
I am having a little bit of trouble developing a studio project for
this topic. I am thinking that I want to focus on the advertising
and stereotyping aspect and have students deal with a problem involving
advertising with out the use of stereotypes.