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I would say a non conventional way. Perhaps through the environment.
I mean change your environment. If it seems too institutional than
change the room so that it is visually stimulating. Perhaps having
graffiti on paper covering the walls. Or if that is a problem,
murals, soft sculpture hanging from the ceilings. 5 or more
mediums presented and then approach it in a more conversational way.
Not a lecturing way! Include them in the discussion of what they are
viewing and what is appealing to them. Express your desire to help
them discover and uncover things that are inside them that will be
revealed by experimenting through art processes. Make it enticing
and intriguing. Art can be an outlet for those that don't have
another outlet. YOu may darken the room and show slides of work-
perhaps they haven't been exposed to art. I would also encourage
them to bring an object in-either from home or the trash. Preferable
metal. Then I would have them paint it or alter it. have pictures of
calder, duchamp etc. people who have used objects in their art and
as their art.