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It doesn't seem any different to me than Sax and Crizmac having a presence
on the list. Since I'm not yet teaching I'd never heard of them until I
joined. I ordered catalogs from them via the list, I'll order products from
them eventually because of the list. Nobody seems to have a problem with
that, including me.
business with a quality product in a field with as high a rate of failure as
publishing, we all win.