ID: 700001788 Page link: http://vocab.getty.edu/page/cona/700001788	Record Type: Movable Work
Images: 1

Chevrolet car advertisement (gelatin dry plate negative; Gordon H. Burt Ltd (photography studio 1930-1980); ca. 1931; Museum of New Zealand Te Papa Tongarewa (Wellington, Welling...; C.024856)

Note: The advertising industry had its origins in the 1920s. For many years, advertising photographs in local magazines and newspapers consisted simply of images of products that wereclear-cut from their surroundings. This photograph is a rare and early example of the more sophisticated approach with which we are familiar today. The advertised car is barely shown, for an image of the object itself is not as persuasive as admiring its shiny newness through the eyes of a well-groomed, happy looking couple. The message is clear - if we buy the car we can be like this desirable, ideal pair ourselves.

Titles:

Chevrolet car advertisement (preferred,C,U,RP,English-P,U,U)

Catalog Level: item

Work Types:

gelatin dry plate negative [300134920] (preferred)

..... (Objects Facet, Visual and Verbal Communication (hierarchy name), Visual Works (hierarchy name), visual works (works), <visual works by material or technique>, photographs, <photographs by form>, negatives (photographs), <negatives by process>, gelatin silver negatives)

black and white negatives [300128343]

..... (Objects Facet, Visual and Verbal Communication (hierarchy name), Visual Works (hierarchy name), visual works (works), <visual works by material or technique>, photographs, <photographs by form>, negatives (photographs), <negatives by color>)

Classifications:

photographs (preferred)

Creation Date: ca. 1931

Creator Display:

Gordon H. Burt Ltd (photography studio 1930-1980) [preferred,VP]

Gordon H. Burt Ltd (New Zealand photography studio, ca. 1933-ca. 1980) [500354673]

Locations:

Current: Museum of New Zealand Te Papa Tongarewa (Wellington, Wellington, New Zealand) [500311561] Corporate Bodies (Corp. Body)

Repository Numbers: C.024856

Credit Line: Purchased 1999 with New Zealand Lottery Grants Board funds

Display Materials: black and white gelatin glass negative

	black-and-white photography [300162056]
	.......(Activities Facet, Processes and Techniques (hierarchy name), <processes and techniques by specific type>, <image-making processes and techniques>, <photography and photographic processes and techniques>, photographic techniques)

	silver (metal) [300011029]
	.......(Materials Facet, Materials (hierarchy name), materials (substances), <materials by composition>, inorganic material, metal, <metal by composition or origin>, nonferrous metal, <silver| silver compounds| alloys>)

	sheet glass [300010824]
	.......(Materials Facet, Materials (hierarchy name), materials (substances), <materials by composition>, inorganic material, glass (material), <glass by form>)

	photographic gelatin [300183863]
	.......(Materials Facet, Materials (hierarchy name), materials (substances), <materials by origin>, biological material, animal material, processed animal material, gelatin)

	photographic plates [300127369]
	.......(Materials Facet, Materials (hierarchy name), materials (substances), <materials by function>, photographic materials, photographic media)

Dimensions: whole plate (1/1)

Cultures:

European (preferred)

General Subject:

advertising and commercial (preferred)

Specific Subjects:

	cars (automobiles) [300178739]
	.....(Objects Facet, Furnishings and Equipment (hierarchy name), Transportation Vehicles (hierarchy name), vehicles (transportation), land vehicles, <land vehicles by form>, freewheeled vehicles, <freewheeled vehicles by form or function>, passenger vehicles) (AAT)

	people (agents) [300024979]
	.....(Agents Facet, People (hierarchy name)) (AAT)

List/Hierarchical Position:

..... Movable Works

.......... Movable Works by class: drawings, paintings, prints, other two-dimensional media

Sources and Contributors:
Chevrolet car advertisement	........ [VP,TePapa]
	........ Te Papa online (2000-) http://collections.tepapa.govt.nz/ObjectDetails.aspx?oid=538407
	........ Te Papa spreadsheet (2012)

Subject: ....... [VP,TePapa]

....................... Te Papa spreadsheet (2012)

Note:
English	..... [VP]
	..... Te Papa online (2000-) http://collections.tepapa.govt.nz/ObjectDetails.aspx?oid=538407