Cover Design: Spandau-Haselhorst Housing Prospectus
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© 2014 Estate of László Moholy-Nagy / Artists Rights Society (ARS), New York

László Moholy-Nagy
American, 1929 - 1930
Gelatin silver print
7 1/16 x 8 3/16 in.

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This fotoplastik, as László Moholy-Nagy called his photomontages, was the cover design for the prospectus of a large housing development on the outskirts of Berlin. Residents could rent with the option to buy their apartments and were promised space for a garden, which Moholy-Nagy represented in the profusion of flowers and plants dominating the picture. Maintaining that such montages were "grounded in that kind of cerebral and ocular gymnastics which most city dwellers are compelled to perform day by day," Moholy-Nagy filled the frame with a claustrophobic overlapping of images of domesticity and elaborate manors and gardens intended to suggest the pleasures of home ownership. The actual development being advertised appears immediately above the man's left shoulder.