Made atop the twenty-story U.S. Rubber Company building then at Broadway and Fifty-seventh Street, this image of the infrastructure of several huge, rooftop neon signs was published in 1930 in the short-lived magazine USA.Captioned "Sky Webs" as a comment on the spider web-like complexity and geometry of the intersecting beams and wires, the skeleton grid of the enormous signs counterbalances the curvilinear shapes of the U.S. RUBBER sign, seen forward and backward.