[Cover Design for the Spandau-Haselhorst Housing Development Prospectus]

Object Details

Title:

[Cover Design for the Spandau-Haselhorst Housing Development Prospectus]

Artist/Maker(s):

László Moholy-Nagy (American, born Hungary, 1895 - 1946)

Culture:

American

Place(s):

Berlin, Germany (Place created)

Date:

1929 - 1930

Medium:

Gelatin silver print

Dimensions:

17.9 x 20.8 cm (7 1/16 x 8 3/16 in.)

Copyright:

© 2014 Estate of László Moholy-Nagy / Artists Rights Society (ARS), New York

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This fotoplastik, as László Moholy-Nagy called his photomontages, was the cover design for the prospectus of a large housing development on the outskirts of Berlin. Residents could rent with the option to buy their apartments and were promised space for a garden, which Moholy-Nagy represented in the profusion of flowers and plants dominating the picture. Maintaining that such montages were "grounded in that kind of cerebral and ocular gymnastics which most city dwellers are compelled to perform day by day," Moholy-Nagy filled the frame with a claustrophobic overlapping of images of domesticity and elaborate manors and gardens intended to suggest the pleasures of home ownership. The actual development being advertised appears immediately above the man's left shoulder.

Exhibitions
Vision in Motion: The Photographs of László Moholy-Nagy (June 27 to October 8, 1995)
  • The J. Paul Getty Museum, (Malibu), June 27 to October 8, 1995